Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Work of the Week: 19/11/21

Work of the Week 86 Add to collection

ALDI ditches tradition and sets a Christmas pudding on fire this holiday season, writes LBB’s Zoe Antonov

Work of the Week: 19/11/21

Australia is taking coming out of hibernation seriously, and this year’s ALDI Christmas campaign is here to prove it. Birds inside birds, neon Christmas raves, open fire and literally levitating over the Christmas table are only a handful of scenes that are expected to happen not only in Australia, but all over the world this holiday season as we all try to remember what ‘normal’ feels like. Instead of turning to heartfelt advertising and depicting the shaky steps we are all taking towards getting together again, BMF bet on helping ALDI shoppers finally embrace the long-awaited moment of ‘letting loose.’

Christmas seems to really be happening – in a quite different tone, but just as creative, as Lowe’s reminds us about the impulse to nest and warm up your home before the holidays. While elsewhere a mother’s Christmas desire for her son to experience his teenage years to the max are depicted in a spot for German grocery store PENNY. These spots, among many other campaigns offer audiences a new outlook on the holiday season after nearly two years of uncertainty.

Of course, we also can’t forget about the non-Christmas work – underrepresentation of Indigenous beauty in the media, sustainable farming, and online love stories. Check out more of this week’s amazing work below. 



ALDI Encourages Aussies to Swing Big This Year, Because You Can’t Overcook Christmas

Read more





Heineken Tells a Lockdown Love Story in Emotional Short Film

Read more





Home is Where the Heart Is: Why Lowe’s Holiday Strategy Is Pure Emotion

Read more





Goldstein Brings a Festive Twist to Queen Classic for Tesco’s Christmas Ad

Read more





Mother Wishes for Son’s Youth Back in Poignant PENNY Christmas Ad

Read more





Nexus Studios and Johnny Kelly’s Heart Warming Stop-Motion Short

Read more





Save the Planet and Eat Human Flesh in Shocking Film Starring Alexander Skarsgård

Read more





Indigenous Beauty Brand Aims to ‘Right the Story’ About Representation

Read more





Cartier and Publicis Luxe Celebrate the Joy of Togetherness with Star-Studded Christmas Campaign

Read more



view more - Work of the Week
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
LBB Editorial, Fri, 19 Nov 2021 12:06:46 GMT