The Perseverance rover’s landing on the Red Planet is an exciting scientific moment, but one of this week’s best campaigns reminds us that we have a Blue Planet to preserve, writes Alex Reeves
Nasa’s science rover Perseverance, the most advanced astrobiology laboratory ever sent to another planet, landed safely on the surface of Mars this week beginning its mission to find traces of ancient microbial life on the Red Planet. It’s an exciting scientific moment, and no doubt awakened dreams of one day walking and even living on Mars for many Earthlings.
But the reality - as FRED & FARID Los Angeles' impressive film for Greta Thunberg's global climate change movement Fridays For Future, reminds us - is that the vast majority of humans will never end up colonising another planet. As the psychedelic riffmongers King Gizzard and the Lizard Wizard sing, the future of the Red Planet is ‘Mars for the Rich’. Meanwhile us 99% who can’t afford to escape the biosphere we’ve wrecked will be stuck living with the consequences of the climate crisis humanity has caused.
It’s not a message that gives me instant Friday feelings, I’ll be honest. But the campaign does its job admirably, reminding us to remember that we have a planet in urgent need of care under our feet.
That’s just one in a bevvy of great ideas this week, as the gears of the creativity industry continue to grind out unexpected delights from all across the Blue Planet.
This Lebanese Newspaper Mixed Blood with Ink for a Dramatic Front Page Statement
Greta Thunberg's Fridays For Future Unveils Satirical Tourism Ad for Mars
Mastercard and Jennifer Hudson Launch Multi-Faceted Platform Supporting Black Women-Owned Businesses
Dubai Residents Marvel at MullenLowe's Double Moon Mystery
Kim Gehrig Goes Wildly Delicious for Green & Black's
MullenLowe Alfred's '90s Tribute Puts Chicken Tonight Back on the Map