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Work of the Week: 17/07/20

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There is a lot to be said about breaking down taboos and VMLY&R and Blinkink’s Love Story about erection problems is a prime example of normalising stigmas
Work of the Week: 17/07/20

If the past few months are anything to go by, not speaking up is one of the biggest barriers to changing society that there is. With this in mind, the taboo-smashing spot by VMLY&R for Viagra Connect is a perfect example of how a lack of conversation can lead to a strain on daily life and how the brand is on hand to help the distances in relationships. The campaign is particularly noteworthy for its approach to a product that has a history of stigmatism and all-round lousy messaging. This shies away from that beautifully, shying away from outdated views on masculinity and rooting the use of Viagra as a legitimate health issue which can be caused by the stresses and strains of modern life.

The two-minute animated Love Story, following a couple’s intimacy struggle, is a blend of 2D and 3D animation directed by Zombie and produced by BlinkInk set to the backdrop of the Proclaimers’ 500 Miles.  

This campaign is one of seven to catch our eye this week. Check out the list below.


This Beautiful, Animated Love Story Is Smashing Taboos Around the Use of Viagra

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Burger King Launches Reduced Methane Whopper with Michel Gondry Music Video about Cow Farts

Read more.



Grey Argentina and Itaú Bank Take to the Streets to Serve Seniors During the Pandemic

Read more.



Feel the Joy of Driving in Exhilarating AA Spot from adam&eveDBB and the Perlorian Brothers

Read more.



Money Makes Money: The Ugandan Rap Video That Chucks Out the Charity Ad Cliches

Read more.



Country Time Launches 'Littlest Bailout' Relief Fund for Kid's Lemonade Stands

Read more.



Apple's 'Underdogs' Gets a WFH Sequel

Read more.



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LBB Editorial, Fri, 17 Jul 2020 11:01:39 GMT