In this week’s selection of creative cream-of-the-crop on the LBB site this week are a few campaigns from charities, medical foundations and even football clubs, all hoping to raise awareness and funds for some worthy causes. Besides these are Corona (the beer, not the dreaded pandemic) with an ad for their new alcohol-free, vitamin D-included drink, a musical mystery from McDonalds and some hands that look like butts… seriously.
Arsenal Football Club announced their ‘No More Red’ campaign by Iris London with a film featuring club legend Ian Wright and Hollywood star Idris Elba. The campaign seeks to eradicate bloodshed from knife crime on London’s streets - promoting the issue by creating an all-white Arsenal kit, with the traditional scarlet colouring removed.
‘No Child too Hungry to Learn’ is an emotional new film from Bullion Productions that partners with children’s charity Magic Breakfast to raise awareness of the widespread poverty and hunger being faced by families across the UK. The interviews with families and children are deeply heartfelt and the film highlights the amazing work that Magic Breakfast does.
In another deeply emotional and visually stunning film with a charity this week, Saatchi & Saatchi London position the British Heart Foundation as a crucial frontline agent in the battle to outsmart heart disease. Voiced by Cillian Murphy, the deeply powerful film tells the stories of real people who have benefited from BHF discoveries - turning science fiction into reality.
As well as these charitable selections, this work of the week includes some wonderful stop-motion, tense moments with the RAF and - yes, we repeat - hands that look like butts. Check them all out below.