LBB Editorial
Fri, 13 Mar 2020 09:26:42 GMT
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Work of the Week: 13/03/2020
Despite a global pandemic impacting on seemingly every aspect of life, the advertising world continued to deliver the goods this week, writes Alex Reeves
World history is being made as coronavirus continues to spread, tipping over into an official pandemic this week. It seems clear that people and businesses around the world will have a difficult few months ahead. But that hasn’t stopped the ad industry yet. This week it turned out a bumper haul of groundbreaking creative work. So if you haven’t seen all of this, take a look. It will serve as a welcome distraction from all those apocalyptic headlines. And if we know this industry, we bet the problem solvers of the creative world will keep working in new and ingenious ways despite the challenges Covid-19 brings.
Real-World Football Skills Unlock In-Game Rewards with adidas GMR
Apple Takes a Five Hour One Shot Journey Through Russia's Most Iconic Museum
FCB Champions Women to Take Control of Finances
W+K London and Lurpak Bring Hope to the Kitchen in Epic Campaign
Reporters Without Borders Builds Library in Minecraft to Fight Press Censorship
TENA Tackles Taboo Around Ageing and Intimacy in Ad Directed by Yorgos Lanthimos
How a Brutal Stunt at a Thai Boxing Match Took on Domestic Violence
