In week when creative work returned its focus to a broader range of issues, some reminded us that anti-racism is vital for a long time to come, writes LBB’s Alex Reeves
It’s almost three weeks since the killing of George Floyd jolted the Black Lives Matter movement into its new, most intense wave of protests and demands for justice. It’s well over a week since all our social media feeds were dominated by black squares. But Black lives continue to matter and a return to the racist equilibrium before this seismic shift must be resisted, particularly by white people, for whom it’s easy to go back to ‘normal’.
The wave of activism definitely felt like it was slowly dissipating this week and that’s a trend that we can see in the work put out by the creative industries worldwide, which covered a range of issues, from the easing of the coronavirus lockdown in some countries to battling the ‘rough sex defence’ in the UK. But one piece of work for Procter & Gamble by new LA agency Cartwright in collaboration with Grey reminded us that we need to keep fighting until Black Lives Matter as much as other lives, and that for people who have the power of white privilege, “now is the time to use it.”
P&G Implores Americans to Be Anti-Racist in Stark Ad