Goodby Silverstein & Partners challenges racially-motivated police violence while Covid-weary audiences get a taste of escapism from Samsung and Rustlers
If a global pandemic wasn’t enough to contend with, things are hotting up politically as the US readies itself for a bitterly-fought election that’s turning out to be a whirling flashpoint for everything that 2020 has shaken loose. So we’re starting to see agencies flex their creativity as things amp up – last week it was Rob Schwartz’s ode to presidential puppy love, and this week Goodby Silverstein & Partners have shown up to The White House to draw attention to racist police violence.
Elsewhere, though, it looks like people are looking for a bit of fantasy – Droga5 London’s Rustlers campaign puts a comedic spin on a classic fairy tale while Samsung’s new spot from Mother is a whimsical and emotional romance. And for New York Comic Con, TBWA\Chiat\Day NY takes the idea of escapism quite literally with a comic book tale inspired by and devoted to a young Navajo boy who was killed by a distracted driver, creating a superhero in his honour.
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