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Work of the Week: 09/10/20

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Goodby Silverstein & Partners challenges racially-motivated police violence while Covid-weary audiences get a taste of escapism from Samsung and Rustlers

Work of the Week: 09/10/20
If a global pandemic wasn’t enough to contend with, things are hotting up politically as the US readies itself for a bitterly-fought election that’s turning out to be a whirling flashpoint for everything that 2020 has shaken loose. So we’re starting to see agencies flex their creativity as things amp up – last week it was Rob Schwartz’s ode to presidential puppy love, and this week Goodby Silverstein & Partners have shown up to The White House to draw attention to racist police violence.

Elsewhere, though, it looks like people are looking for a bit of fantasy – Droga5 London’s Rustlers campaign puts a comedic spin on a classic fairy tale while Samsung’s new spot from Mother is a whimsical and emotional romance. And for New York Comic Con, TBWA\Chiat\Day NY takes the idea of escapism quite literally with a comic book tale inspired by and devoted to a young Navajo boy who was killed by a distracted driver, creating a superhero in his honour.



Why Goodby Silverstein and CCGF Want Americans to 'Vote for Breonna Taylor'


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Why Goodby Silverstein and CCGF Want Americans to 'Vote for Breonna Taylor'






This Samsung Ad Will Bring a Tear to Your Eye, and It’s Not Just All the Onions


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Beautiful Comic Book from Travelers Is Inspired by a Boy Who Was Tragically Killed by a Distracted Driver


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Why IKEA Is Inspiring Canadians to Practice ‘One Little’ Sustainable Action


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TAB Pushes for More Bums on Seats This Spring in ‘Make a Date with Play’ Campaign


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Little Red Riding Hood and 'Grandma' Have the Time of Their Lives in New Rustlers Campaign


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LBB Editorial, Fri, 09 Oct 2020 10:03:06 GMT