Forget about the broader context of 2021’s opening act - the week’s creative output has been promising, writes LBB’s Alex Reeves
Welcome to 2021. The writing team on 2020 went a bit rogue, but let’s hope this series is slightly more believable. Don’t hold out too much hope though. The first couple of episodes have been… out there.
Thankfully, the creative industries have been delivering the goods to distract us from the potential horrors the new year might bring. Burger King blessed our eyes with a whopping retro-futuristic rebrand, ITV continued to remind the UK public to look out for its collective mental health, and a Puerto Rican ad agency teamed up with the archipelago’s Down Syndrome Foundation to bring us ‘The Happiest News Report’ - just the tonic right now.
That’s just three of eight creative projects we felt ticked all the boxes this week, so if 2021 carries on this way creatively, we’ll be happy.
WhatsApp's Dynamic Family Spot Captures a Year of Covid and Human Connection
Through the Eyes of a Astronaut, Johnnie Walker Unveils a Future of Possibilities
ITV Encourages Connections with Return of Britain Get Talking Campaign
Sajo // McCann and Most Optimistic People in the World Invite Positive Start to 2021
Fortune Favours the Frugal in IKEA's Sustainability Spot
Gousto Gives it Some for Action Fuelled New Year Spot
Want A Serif with Your Whopper? Burger King’s Earthy, Retro Rebrand
Behind the Work: Be Careful What You Wish for in Surreal South African Nike MMW Ad