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Work of the Week: 07/08/20


The past seven days have seen an eclectic range of campaigns that have bought humour and food for thought into our week, writes LBB’s Natasha Patel

Work of the Week: 07/08/20

If the work we’ve seen over the past seven days is anything to go by then it seems that the world is well and truly on its way to living and working in a new normal. Sure, not everything has been a beautiful mix of positivity and humour like the Barclaycard spot from Droga5, or a mini film in itself like Apple’s new nine-minute clip celebrating vertical iPhone shooting. There’s also been something that’s got us thinking about the importance of quality education shot in a stunning trailer format from Emotive and Good Oil Films and a clever charity campaign from the Best Friends Animal Society featuring subtitles for humans while emphasising the importance of donations to animal homes. Throw in a 45-second visionary masterpiece for adidas China and an ode to putting sound first from Sennheiser and you can see why we think it’s been an exciting week in the world of creativity.

Check out the full list below. 

Emotive Partners with YouTube and United Nations to Raise Awareness on Importance of Quality Education

Droga5 and Actor Stephen Graham Create a Lockdown Film School for Barclaycard

Apple and Damien Chazelle Spin Cinema Sideways in Vertical 'Shot on iPhone' Film

Clever Charity Campaign Reminds Pets of the Importance of Talking to Their Owners

Chinese Superstar Jackson Yee and Korean Musicians So!YoON! and DPR Live Star in Futuristic Adidas ZX Campaign

Sennheiser Puts Headphones to the Test with Specifically Designed Composition 'Sound Check'

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LBB Editorial, Fri, 07 Aug 2020 09:55:44 GMT