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Work of the Week: 05/02/21



It’s been a stellar week for creativity thanks to campaigns celebrating the Super Bowl, Chinese New Year and plenty more

Work of the Week: 05/02/21

It’s the week before Super Bowl so, of course, ads inspired by the Big Game are aplenty. From a very cheeky take on Amazon’s Alexa by Michael B. Jordan to an adorable insight into the world of babies by Huggies there’s something for everyone. And if nostalgia is something you’re craving look no further than Uber Eats’ Wayne’s World spot featuring a surprise guest…

Also this week, as the world gears up to celebrate Chinese New Year, Coca Cola and McCann explore the real meaning of the festivities through the lives of three very different families. Plus, Movember and Cummins&Partners look at ways to deal with difficult behaviour in the ‘Dial a Dad’ campaign.

Check out the full list below. 

Michael B. Jordan Is The Most Beautiful AI in Alexa's Super Bowl Ad

Huggies Speaks Directly to Babies in the Brand's First Ever Big Game Ad

Coca-Cola China Inspires Shifts in Perspective with 'CNY Confessions' for Chinese New Year

Party Time! Excellent! Uber Eats Revives Wayne's World for the Super Bowl

Movember and Cummins&Partners Show How Far Parenting Advice Has Come in New Ad

Laut Gegen Nazis and Serviceplan Campaign Unite to Speak Out Against Far Right Extremism

Verizon Builds Raymond James Super Bowl Stadium in Fortnite to Reimagine the Future of Virtual Sporting Events

First-of-its-kind Gaming Headset Alters Children's Voices to Protect Against Online Predators

Xbox Tackles Elderly Loneliness with Beyond Generations Reboxing Initiative

Read more

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LBB Editorial, Fri, 05 Feb 2021 10:00:00 GMT