Work of the Week: 04/06/21
Buy these better versions of your future self, writes LBB’s Alex Reeves
There’s an argument that advertising is selling us a better version of ourselves, and it feels particularly true in the context of the good ad campaigns the LBB team has been appreciating this week. And I love a bit of theorising and pontificating, so let’s get it.
Nike is trying to sell you a more progressive kind of sporting attitude, suitable for 2021. Slick campaigns from both London and Seoul embody this new nicer side of sport with aplomb. Meanwhile, the deft touch of Mark Molloy and Anomaly NY offers people with diabetes a life of carefree pleasure. Adobe promises anyone with creative vision the chance to become a renaissance visionary, using the software company’s products to bring their imaginings to life. Spotify’s latest data-driven work is the pinnacle of the individualistic Western dream - a chance to imagine a life with no guilty pleasures, where your tastes are utterly unique and whatever others think of them, you own them, even if you have objectively bad tastes. And then there’s a really satisfyingly art directed Pepsi campaign from Alma DDB, which has been all over the internet this week. (Historically, Pepsi has been at the forefront of the idea that a brand could sell a cooler, hipper ‘you’, which rounds out the theme of the week rather nicely).
Enjoy the ads!
Nasty Football Says 'Nice Guys Finish Last' in Nike Spot Tackling Toxic Masculinity
Nike Korea's Energetic Spot Encourages Athletes to Have a Little More Fun
Mark Molloy's Playful Spot Captures Diabetes Anxiety Inducing Moments
This Spot for Adobe Premiere Pro Is Packed Full of VFX Goodness
Listening is Everything to Spotify's Community in 'Only You' Campaign
All Burgers Go Better with Pepsi
view more - Work of the WeekLBB Editorial, Fri, 04 Jun 2021 11:40:01 GMT
Trim Editing, 750mph, Wave Studios, 72andSunny LA, SMUGGLER, Object & Animal, Adobe, STITCH London, WORK LA, Black Kite Studios, Alt.vfx, Riff Raff Films, MPC Shanghai, Company 3 LA, Hornet, Mill New York, Wieden+Kennedy London, division7