Work Is Better Together in McDonald's Canada's 'Friends Wanted' Campaign

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Director James Haworth and Circle Productions tapped young improv and sketch comedy actors to bring friendship moments to life
Work Is Better Together in McDonald's Canada's 'Friends Wanted' Campaign

Cossette has launched ‘Friends Wanted’, an online campaign announcing that McDonald’s Canada is now hiring friends, because work is better together.  

Using understated comedy and authentic performances, director James Haworth and Circle Productions tapped young improv and sketch comedy actors to bring to life moments of friends laughing, cringing, and genuinely having a good time working together.

As James puts it, “Great comedy is often found in the ‘reaction to an action’. The key to this campaign was keeping our performances natural and understated, our framing simple, and letting the inherent funniness of the scenarios play out in their own time.” 

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Production Company

Production Company: Circle Productions

Executive Producer: Karen Tameanko

Director: James Haworth

DOP: Stuart Campbell

Producer: Amanda Field

Development Executive: Laurence Payne

Other

Casting: Steven Mann, Mann Casting

Offline

Edit Company: Saints Editorial

Editor: Melanie Hider

Creative Agency

Creative Agency: Cossette

Producer: Erica Metcalfe

Group Creative Director: Jon Freir

Associate Creative Director: Spencer Dingle, Jordan Hamer

Client

Advertiser: McDonald's Canada

Genres: Comedy, People

Categories: Fast food, Retail and Restaurants

Circle Productions, 1 year ago