Ballantine’s, in partnership with Work Club, the digital and social marketing agency, unveils an innovative installation in Amsterdam’s Schiphol Airport that allows travellers to ‘Leave an Impression’ in a stunning visual way.
Created in collaboration with AllOfUs - the multi-disciplinary interactive design consultancy – the installation, ‘Ballantine’s LAI’ operates from the insight that airports strip passengers of their identity, their creativity, and processes them like a number.
Ballantine’s LAI works to remind travellers of the power of their creative side by helping them create a unique reflection of themselves, which they can share and ‘Leave an Impression’ on others.
Peter Moore, Ballantine’s brand director says: “This has been a really exciting creative project working with our Pernod Ricard Travel Retail Europe team. This experience will inspire our consumers to express their creativity. It is the first digital initiative we have undertaken in Duty free.”
The whole experience is powered by Microsoft Kinect. Ambient visuals draw in passers-by on large screens contained in 2.5m high pods. The installation then ‘reads’ the user’s entire body, including the clothing colour, motion, gesture and proximity to create an algorithmically generated reflection, unique to them alone. Their creative self.
The user is then able to manipulate this version of themselves by motion. The user’s ‘Impression’ is captured and uploaded to a web gallery (www.ballantines.com/LAI
) where they can share socially on Facebook, Twitter and Pinterest.
Ballantine’s LAI incorporates three 46” screens and bespoke photographic imaging software, using infrared and digital cameras. The software that generates the ‘Impressions’ was developed using open Frameworks.
The installation will be operating in Schiphol Airport, Amsterdam, for the next two months. Andy Sandoz, Work Club Creative Partner says: “Ballantine’s LAI is a striking reflection of yourself. A reminder. It’s aesthetic and interactivity are fantastic. I think people are really going to enjoy exploring how they can Leave an Impression with Ballantine’s.”
Orlando Mathias, Creative Partner at AllofUs, says: “It's been great working with this team on these progressive new technologies, and I can't wait to see how people respond to it.”
Work Club Credits
Creative Director – Andy Sandoz
Senior Creative – Joe Corcoran & Jim Stump
Producer – Barry Cronin &Agi Szelesteygi
Business Director – Al Amin
All of Us Credits
sanky: Creative Partner
Orlando Mathias: Creative Partner
Hana Sutch: Operations Director
Emma Johnson: Project Management
Chris Mullany: Creative Technology
Derek Boateng: Graphic Design
Tom Moody: User Experience
Brand director – Peter Moore
Ballantine’s GTR Manager – Cristina Carmueja
PRETR Marketing Director – John Smailes
PRETR Manager – Neil Sharp