Work Club Saves Summer for Asda.com
Digital creative agency Work Club has launched its debut work for Asda.com following their recent pitch win.
#SaveSummer is a fully integrated digital campaign for Asda.com with the aim of helping mums and kids make the summer count without counting the cost - and to keep Asda as a regular online destination in this traditionally unpredictable shopping period.
Working with mums for seven weeks throughout summer, Asda will co-create low-cost ideas that can inspire the whole family and stop the summer rushing by too quickly, from making home-made play-dough dinosaurs and ice cream burgers to Angry Water-Birds, in partnership with Rovio.
There are other #SaveSummer ideas waiting to be triggered that are weather-dependant, and some that are contextually, perhaps royally, inspired. All the ingredients to the #SaveSummer activities can be immediately ordered for online delivery or Click and Collect through Asda’s online groceries shop.
All the ideas featured in #SaveSummer have been co-created and tested with a panel of real Asda Mums across the country, and their families’ creations will feature in the first wave of #SaveSummer content and digital advertising. However the truly social nature of the campaign will take off when other families share #SaveSummer content on social networks and their photos and videos also become part of the Asda.com campaign.
Lisa De Bonis, Strategy Partner at Work Club said, “What’s exciting about #savesummer is that it’s a campaign by Mums for Mums”.
CREDITS
Client: Asda
Project Name: #SaveSummer
Brief in one line: Own Summer for Asda and fight the summer lull.
Key People
Client: Asda
Agency: Work Club
Executive Creative Directors: Andy Sandoz & Ben Mooge
Creative Director: Joe Corcoran
Design Director : Stu Peddie
Creatives: Anna Rose Kerr, Simon Cheadle
Strategy Partner: Lisa De Bonis
Strategists: Becky Taylor, Courtney Sklar
Business Director: Chris Worsley
Senior Account Manager: Chiara Garosi
Producer: Katie Hall
Media Exposure
Web : Website/Mobile/Facebook
