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Work Club Launches ‘Ballantine’s Day’

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Allows couples to create bespoke graphic novelettes about friends or loved ones

Work Club Launches ‘Ballantine’s Day’

 

Digital agency Work Club has created an innovative “Ballantine’s Day” app for Ballantine’s, the No 1 Scotch whisky in Europe, which allows couples to ‘Leave an Impression’ on February 14th with a bespoke graphic novelette about a friend or loved one.
 
The app, which works across desktop, tablet and mobile, invites users to write a story about how they and a loved one first met. The app turns this story into a beautiful graphic novel to be shared with a friend or loved one though Twitter, Facebook or Pinterest. Each Ballantine's Day Story is posted on a gallery at http://stories.ballantines.com, so that fans of Ballantine’s can enjoy one another’s tales.
 
The concept of Ballantine’s Day was dreamt up by fans of Ballantine's on Valentine’s Day 2011, when a Facebook page was initiated. Drawing on this association, the app will be launched on a global level with a particular focus on Spain, Mexico, Hungary, Romania, Bosnia and Poland this February 14th.
 
Andy Sandoz, Executive Creative Director at Work Club said, “We were given the brief to make Ballantine’s Day famous. We know that there are endless stories that couples want to share; jokes, anecdotes, how they met. By turning these into a beautiful piece of art, Ballantine’s plays a meaningful and possibly influential part in a love story.”
 
Rohan Nayee, Global Digital Manager at Ballantine’s said, “The concept to ‘Leave an Impression’, is built into our ethos. We couldn’t think of a more apt way of communicating this than by giving our fans a chance to honour the one who has made the biggest impression on them at this special time of year.”
 
Credits
 
Client: Ballantine's 
Advertising Agency: Work Club                       
Agency Creative Director: Andy Sandoz                                       
Senior Creative: Joe Corcoran                                            
Strategist: Niccolo Rigo                                                                     
Business Director: Al Amin                                  
Account Director: Al Bowers   
Senior Account Manager: Annika Roden                               
Producer: Agi Szelestey                                
Production Company: Media Monks                         
 
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lbbonline.com, Thu, 14 Feb 2013 13:57:08 GMT