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'Words That Hurt' The First Awareness Campaign on The Impact Of Verbal Violence on Children

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The film was made and produced by the Publicis Conseil Agency and directed by Camille Fontaine de Carnibird

'Words That Hurt' The First Awareness Campaign on The Impact Of Verbal Violence on Children
Any verbal abuse can have an impact on our children. The Observatory of Ordinary Educational Violence - OVEO, and Stop VEO, Child Without Violence (two associations) and the Publicis Conseil agency launch the first public awareness campaign on the impact of verbal abuse by parents, education of their child in France. It will be followed by numerous initiatives until 20 November 2017, International Day of the Rights of the Child.
 
We all have heard a negative phrase aimed towards us that has marked our childhood ... Without being aware of it and often under the influence of anger, parents say words that hurt and that can leave indelible traces.
 
« What did I do wrong to have a son like you? »
« If only I’d known I would never of had kids. »
« It’s true that your brother has always been the smart one. »
« You shouldn’t wear that t-shirt.It makes your arms look fat. »
 
This film, made and produced by the Publicis Conseil Agency and under the watchful eye of director Camille Fontaine de Carnibird, is the testimony of five adults. Each adult with his/her own history, experience, feelings ... delivers his/her negative insults, the one which has marked them for life.
 
The main objective of the campaign is to make parents and general public reflect on current educational practices. OVEO and Stop VEO, Child Without Violence, are committed to creating a real awareness about ordinary child-bearing violence, practiced by 100% of parents and tolerated by society, psychological or physical, that can affect development, compromise self-confidence and self-esteem, and affect the adult children will become.
 
Both associations have been working for many years to inform parents and professionals that non-violent education is possible in order to stop the use of these educational methods from generation to generation and thus ,to promote the harmonious development of the child.
 
The film will be broadcast on television, relayed on social networks and will be accompanied by an information and accompaniment system for parents on the site of OVEO and STOP VEO.
video
Words That Hurt Film
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Client

Advertiser: OVEO and VEO

Campaign Director: Mme Céline Quelen (President)

Campaign Manager : Doctor Gilles Lazimi

President: Maryse Martin, Mr Olivier Maurel (Founder)

VP, National Brand Leader: Mme Aurora Macchia

Post Production / VFX

Post Production Company: PRODIGIOUS

Producer: Karine Friang, (Image producer)

Production Company

Director: Camille Fontaine

DOP: Eline Kirschfink

Production Company: CARNIBIRD

Production Manager: Juliette Desmarescaux

Music

Sound Production: Boris Jeanne

Creative Agency

Creative Agency: Publicis Conseil

Creatives: Vincent Cusenier – Lucie Vallotton

Executive Creative Directors: Olivier Desmettre – Fabrice Delacourt

Strategic Planner: Alexandra Mimoun - Deborah Tapia,

Publicis Conseil, Thu, 28 Sep 2017 11:13:47 GMT