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Woolworths Shares the Spirit of Christmas in Newly Launched Campaign via M&C Saatchi

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Campaign features Aussie families from all walks of life coming together to enjoy and share the magic of the season over food

Woolworths Shares the Spirit of Christmas in Newly Launched Campaign via M&C Saatchi
Woolworths has launched its 2017 Christmas campaign via M&C Saatchi Sydney.

'Share the spirit of Christmas' is an integrated marketing campaign that puts the spotlight on great Australian produce and features Australian summer and Christmas favourites including pavlovas, cherries, mangoes, puddings, ham and more.

Screen Shot 2017-11-14 at 10.16.52 am.jpgSays Andrew Hicks, director of marketing, Woolworths: "We know what really lies at the heart of Christmas in Australia is our customers gathering with their families and friends and sharing a meal together.

"From Christmas recipes passed down over generations, firing up the barbecue with mates, through to the kids leaving out snacks for Santa and his reindeers, we understand the role food plays in creating that Christmas feeling.

"That's why this Christmas we'll be focused on making it easy for Australians to truly enjoy the season and help them share the spirit of Christmas with their friends and family."

The 'Share the spirit of Christmas' campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue, outdoor and more.
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Advertiser: Woolworths Australia

Brand Manager: Nick Chapman

Director of Marketing: Andrew Hicks

Marketing and Communications Manager: Alison Stratten

Post Production / VFX

Designer: Resolution Design

Creative Agency

Creative Agency: M&C Saatchi, Sydney

Head of TV / Production: Rod James

Senior Account Director: Bettina Stephenson

Senior Account Manager: Emma Kinder

Senior Art Director: Peta McDowell

Senior Strategist: Sabrina Douglas

Associate Creative Director: Phil Leece

Production Company

Production Company: The Sweet Shop


Music : Song Zu

Sound Design: Song Zu


Edit Company: The Butchery

M&C Saatchi Sydney, Tue, 14 Nov 2017 03:23:14 GMT