Woolworths’ Emma Gray Joins Australian ADMA Board

The Association for Data-driven Marketing and Advertising (ADMA) announced today that Emma Gray, chief loyalty & data officer for Woolworths Ltd, has been appointed to the ADMA Board of Directors.

Gray takes over from Emily Amos, general manager Woolworths Marketplace, who has spent four years on the ADMA Board.

“We’re delighted to have Emma join the ADMA Board. She is engaging, practical and results-oriented with proven success in the fields of strategy execution, transformation and leadership," said ADMA CEO Jodie Sangster.

"Emma has a wealth of international industry expertise in FMCG, retail, logistics and manufacturing which will be an asset to ADMA as we reach out to new sectors that have not traditionally been ADMA members,” added Sangster.

Prior to her appointment with Woolworths, Gray was a partner with Bain & Company, a leading management consulting firm, working in their offices in London, San Francisco and Sydney for 15 years. Most recently she headed up their Australian retail and consumer goods practice.

“I am delighted to join the ADMA Board and help advance the responsible use of customer data to step change our ability to satisfy the needs of our customers,” said Gray.

In further developments, Sangster announced two further appointments to the Board. Publicis CUBED managing director Mike Chuter will now chair the ADMA State Branch Board Advisory Committee, and Liz Miller, senior account executive digital marketing at Adobe, will serve as Chair of the New South Wales Branch.

“We’re delighted to have Mike as Chair of the ADMA State Branch Board Advisory Committee and to have Liz heading up the NSW Branch. Both have incredible energy and creativity. Mike will be helpful on the creativity front which is one of ADMA’s pillars for customer experience and Liz will be key on the content front. They will help us to provide even more value for our regional members through events, education and thought leadership,” said Sangster.