New campaign is set to the Christmas classic ''Run Rudolph Run''
Whether you are hosting, or heading home this Christmas, Woolworths 2018 'Home for Christmas' campaign, developed by M&C Saatchi Sydney, celebrates the most important part of the season - being with the ones you love.
'Home for Christmas' is an integrated marketing campaign that showcases how Australians make Christmas their own and the role that food plays in creating that Christmas feeling.
It puts the spotlight on beautiful Australian produce and summer Christmas favourites including pavlovas, cherries, puddings, ham and more.
Says Andrew Hicks, director of marketing, Woolworths: "We know that home is where the heart is and at Christmas time, we take journeys big and small, to be with the ones we love and central to that gathering is the food. Everyone wants to do their bit - whether it's setting up the decorations, hosting, bringing a pav, making a pudding or perfecting the ham, it's these little acts that make up a great Christmas feeling.
"As the Fresh Food People, we understand the role food plays in bringing the festivities to life and whether you're making it together or making it to share, we always want to make it as easy and sensational for our customers. We have also taken it up a notch this year with our Christmas execution in stores right across the country - customers can expect lots of in-store theatre to help bring the Christmas spirit to life."
The 'Home for Christmas' campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue, outdoor and more.