Adstream
Hobby home page
liahome
Soundlounge
Five By Five
adobe front page
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition
  • Indian Edition
  • Spanish edition

Woodstock's 'That's the Spirit' Campaign Sees Kiwi Mates Parodying Famous Movie Lines

Creative 74 Add to collection
Campaign commences with a suite of new TVCs and will continue to roll out across other channels in the coming months
Woodstock's 'That's the Spirit' Campaign Sees Kiwi Mates Parodying Famous Movie Lines

Woodstock exists to celebrate fun in a world that has become serious, and to bring this to life TBWA\NZ has launched a new Woodstock brand campaign called ‘That’s the Spirit’.

The campaign shows three Kiwi mates hanging out and drinking Woodstock around their kitchen table, at a BBQ and at a house party all while parodying pop culture and each other.



Says Shane Bradnick, chief creative officer, TBWA\NZ: “There seems to be lots of pressure on us all to be our “best” selves all the time – eat well, sleep well and behave well – but sometimes you just want to have some fun and take a break from it all.

"This campaign celebrates the freedom to just be yourself - wearing what you like, saying what you like, drinking what you like and, in a world gone sensible, having some fun. That’s the idea behind ‘That’s the Spirit.”

Says Oliver Downs, general manager, Asahi New Zealand: “We’re celebrating the Kiwi Woodstock drinker and giving people permission to just chill, have fun with their mates and be themselves. The idea behind ‘That’s the Spirit’ is that Woodstock doesn’t take itself too seriously, and neither should we.”




Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Asahi Beverages NZ

Agency: TBWA\Group NZ

Production: Scoundrel

Director: Luke Shanahan

Audio: Liquid Studios

Media Agency: OMD

Genres: Comedy

Categories: Alcopops, Alcoholic Beverages

TBWA\New Zealand, Thu, 19 Nov 2020 23:59:54 GMT