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Woodstock Bourbon’s ‘Woody & Cola’ Campaign Highlights That Some Things Just Go Together

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Campaign from TBWA\Melbourne introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary

Woodstock Bourbon’s ‘Woody & Cola’ Campaign Highlights That Some Things Just Go Together

Australia’s favourite oak-matured bourbon whisky, Woodstock Bourbon, has released its new ‘Woody & Cola’ campaign, highlighting that some things just go better together. 

Set to the well-known ‘Escape’ (The Pina Colada Song), the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola.

Following their journey, Woody & Cola go around doing what best mates do, having fun, exploring the unexpected and showcasing the true bonds of friendship between Aussie Woodstock drinkers.

General Manager, Michael Ritoli at CUB Premium Beverages at Carlton & United Breweries says: “It’s great to see some fun being injected back into the bourbon category and into the Woodstock brand. 

“We all have a mate who’s either like Woody or like Cola, and you’re always guaranteed to have a laugh when you get together with them.” 

The new integrated campaign, created by TBWA\Melbourne, launches across TV, social and radio.  

Group Creative Director, Matt Stoddart at TBWA Melbourne says, “I’ve always loved a Woody & Cola, so bringing the brand’s next chapter to life has been a heap of fun.”

So, “If you like Woody & Cola”...well, you get the idea!

Special shout out to Rupert Holmes (Escape singer-songwriter) for lending out his famous tune and becoming Woodstock Bourbon & Cola’s newest fan.

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CREDITS

Client: Carlton & United Breweries Premium Beverages

GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli

General Manager – Marketing: Brian Phan

Head of Portfolio, RTDs & Spirits: Ben Eyles

Brand Manager Dark RTD & Spirits: Rob Marsh

Assistant Brand Manager (Dark RTDs / Spirits): Lauren Alford

CUB Creative Consultant: Nick Worthington

Head of Insights & Capability: Sarah Wilcox

Consumer Insights Manager: Johanna Isaacs

CUB Marketing communications Agency: CUBHOUSE

Creative Agency: TBWA|Melbourne

Media Agency: PHD

Production Company: Guilty

Director: Tony Rogers

EP: Jason Byrne

Producer: Victoria Schaw

Colorist: Martin Greer

Offline: Tim Parrington

Audio: Paul Shanahan/Final Sound

Genres: Comedy

Categories: Spirits, Alcoholic Beverages

TBWA\Melbourne, Tue, 30 Nov 2021 09:42:46 GMT