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Woodford Reserve Crafts a Spectacle for the Senses for 2020 Kentucky Derby

Creative 309 Add to collection

Energy BBDO launched the spot positioning Woodford as a multi sensory drinking experience alongside sponsorship of the Kentucky Derby

Woodford Reserve Crafts a Spectacle for the Senses for 2020 Kentucky Derby

Woodford Reserve is more than a spirit. It’s a spectacle. This sentiment is the driving force behind Woodford Reserve’s new campaign 'Spectacle for the Senses.' Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavour notes in the bourbon. 

Developed as the first platform launch between creative agency Energy BBDO and Woodford Reserve, this work elevates Woodford beyond bourbon and positions itself as a multi-sensory drinking experience. 

“This new campaign separates Woodford Reserve from other whiskeys with its fresh, bright design aesthetic, in contrast to traditional bourbon advertising,” said Matias Bentel, chief brands officer for Brown-Forman, the parent company of Woodford Reserve. “It elevates Woodford Reserve beyond the bourbon category and will introduce our brand to new consumers globally.” 

Premiering during the globally-viewed Kentucky Derby on September 5th, the campaign - encompassing TV, social, digital, print and out-of-home - is as show-stopping as the Derby itself, focusing on the flavours found in every sip of Woodford Reserve.

“Woodford Reserve is more than a bourbon. It’s a sensorial experience. Not only how it tastes, but how it smells, makes you feel or just looks in a glass. Our new campaign works to bring those experiences to life in a way that’s as spectacular as the bourbon,” said Jonathan Fussell, creative director at Energy BBDO.

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Credits: Brown-Forman, 'Fireworks of Flavor'

Client and Agency 

Client: Brown-Forman

Product: Woodford Reserve

Title: Fireworks of Flavor

Agency: Energy BBDO


Co-Chief Creative Officers: Josh Gross & Pedro Pérez

Creative Directors: Jonathan Fussell & Robin Laurens

Head of Integrated Production: John Pratt

Executive Producer: Jeff Davis

Producer: Lily McNamara

Executive Director of Music: Daniel Kuypers

Music Business Coordinator: Karolina Barej

Managing Director: Lianne Sinclair

Senior Account Director: Billy Jones

Account Supervisor: Rachel James

Account Executive: Sergio Ortiz

Project Manager: Alisa Lollino

Chief Strategy Office: Larry Gies

Strategy Director: Kaitlyn Thompson


Production Company: Where Is Brian

Director: Michael Roulier & Philippe Lhomme

Executive Producer: Amélie Couvelaire

Producer: Pénélope Bischoff

Director of Photography: Michael Roulier


Editorial and Color Company: Chimney

Executive Producer: Jake Loonan

HOP: Julie Hershan

Executive Producer: Jake Loonan

Post Producer: Mike Seabrooke

Editor: Zach Moore

Colorist: Lez Rudge

Producer: Mike Seabrooke


Audio Company: Flare

Senior Audio Engineer: Steven Aguilar

Executive Producer: Jenny McDonald

Senior Post Producer: Sam Vaupel


Compositor: Anthony Jones


Music Company: MAS


Media Agency: Spark Foundry


PR Company: KLG PR


Voice Over: Colin Cassidy

Genres: Dialogue

Categories: Spirits, Alcoholic Beverages

Energy BBDO, Mon, 17 Aug 2020 14:48:56 GMT