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Won’t Wear a Mask? These Dogs Are Judging You. Hard.

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Kiran Koshy directs a pair of pooches as they share their thoughts about Covid babies for Organic Doggie Treats

Won’t Wear a Mask? These Dogs Are Judging You. Hard.
Good friends are not afraid to call us out on our nonsense. And that’s just as true for our canine companions as it is for our human pals. This new campaign for Organic Doggie Treats, a small batch treat maker in Southern California sees man’s best friend share some wisdom for mask-averse people.

The pair of ads feature a meditative malamute and haughty husky, staring out into the ocean and thinking about humans’ weird behaviour around Covid-19 masks. Dogs are renowned for being a good judge of character, so the husky says pointedly that masks say a lot about the wearer. And, enjoying more than a touch of schadenfreude, the malamute notes that a cloth mask is nothing compared to the muzzles and leashes that dogs have to put up with.

The ad was written by Brian Dunaway (who also voiced the malamute), while Kiran Koshy was director, creative director, editor and DoP.

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Client/Brand: Organic Doggie Treats (

Writer: Brian Dunaway

CD/Director/Editor/DOP: Kiran Koshy

Agency: Nigel & Co.

Production Co.: Slash Dynamic LA

VO: Brian Dunaway (The Malamute); Wade Sturdivant (The Husky)

Colorist: Charles Gerstner

Music + Mix: Breed Music + Sound, Dallas

Categories: Home, Pet Supplies

LBB Editorial, Thu, 13 Aug 2020 12:29:35 GMT