Wondros, Los Angeles adds internationally exhibited photographer and filmmaker Christian Weber to their roster for U.S. commercial representation. The signing marks Weber’s first-ever official commercial production company affiliation. Constantly challenging conventional interpretations of beauty, Weber’s thought-provoking films and photographs have won numerous awards and have been featured in top publications including The New York Times Magazine, Harpers Bazaar, New York Magazine, GQ and Life, to name a few. His short films have been screened internationally, with The Creators Project in Tokyo, The New York Fashion Film Festival in New York and Seoul, and a special screening of his short film, “Man on Fire” at the Musee d’art Moderne in Luxembourg. In addition to his short films, he has worked as a freelance commercial director for such noted brands as Audi, Bottega Veneta, IBM, NHL and Xbox, and for top agencies including AKQA, Draft FCB, Weiden+Kennedy, Ogilvy and Mather, McCann Erickson and 72andSunny.
Says Wondros Executive Producer Gina Zapata, “We are honored to add Christian to our collective. Not only is he a director with a very unique and refined vision, he is also highly regarded in the advertising world. His transition to film making has been organic and we are excited to grow his career and work alongside him.” Weber adds, ““What I love about Wondros is their support of the endeavor of the artist whether it’s personal, feature or commercial work. It’s nice to be a part of a company that has the foresight to give their artists the room and space to make the work they want to make. They also have the ability to branch out into other work like music videos and other things that help humanity. I love the idea that they work on projects that give back to the community.”
Weber’s commercial work showcases his command of finely tuned creative imagery, immersing viewers in unique, high-impact and vividly visual brand experiences. His photography has most recently been exhibited at the Southeast Museum of Photography and at the Bruce High Quality Foundation’s 2012 Brucennial in New York City.
New York-based Weber transitioned into film directing while working on a print campaign for computer and electronics giant, Lenovo. Having previously collaborated with the Creative Directors on this project, Weber was commissioned to conceptualize the moving image portion of the campaign and was naturally the best fit for directing the spot. Weber notes, “What was enticing to me about transitioning into film was the ability to tap into more senses. In photography, there is a lot of production that comes to head with one iconic image—but it’s entirely visual. In moving image, you have so much more to deal with through sound and emotion. Music inspires me in all of my work and I like having the audio and sound design in place early on to enhance the visuals when going into a brief.”
Weber builds fan excitement for the 2012 NHL Stanley Cup Playoffs with the recent :30 “Where it’s Been” commissioned by DraftFCB Chicago. The legacy of the Stanley Cup trophy’s mysterious background is dramatized with examples of the Cup's curious tour through history, from the bottom of a swimming pool to outer-space.
The anticipation heightens in the second :30, “Because it’s the Cup,” as Weber captures gripping scenes of shared excitement and energy from watching the playoffs through the eyes of a diverse group of enthusiastic fans.