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Women’s Refuge NZ Launches ‘Donate Your Words’

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The Facebook-based appeal was created by Saatchi & Saatchi

Women’s Refuge NZ Launches ‘Donate Your Words’

 

Saatchi & Saatchi has created Donate Your Words, a new campaign to raise awareness for the Women’s Refuge Crisis Line.  Thanks to social media, we can now share every detail of our lives one post at a time. Sadly though, there are still women being silenced through violence, intimidation and abuse.  Their lifeline is the Women’s Refuge Crisis Line – the focus of this year’s appeal.
 
Saatchi and Saatchi created a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out.  Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they are free to speak.  Their status is then posted to their timeline, publicly acknowledging the donation.

The film created by Jonny Kofoed at Assembly with sound design by Craig Matuschka at Liquid Studios drives to the App and is supported by print, outdoor and radio. 

Download the app at: http://www.donateyourwords.co.nz
Watch the film at: http://youtu.be/9San1lMk60Q

Credits
 
Agency:  Saatchi & Saatchi 
Executive Creative Director:  Antonio Navas
Creative Group Head – Copywriter: Anne Boothroyd
Head of Art - Art Director: Mike Davison
Head of Content: Jane Oak
Agency Producer: Natasha Gill
Group Account Director: Shelley Winsor
Account Team: Melanie Bowker / Kylie Marsh / Katy Greening
Strategist: Sarah Hodgetts
Executive Digital Producer: Haydn Thomsen
Digital Producer: Nick Pengelly  
Lead Digital Developer: Matt Skinner 
Digital Designer
Designer: Rob Flynn
Studio: Paul Gibson / Vanessa Seagar
Director of Operations and Production: Heath Davy 
Media Planner: Jo Reid / Allyson Clark / Desiree Hales
 
Production Company: Assembly
Director: Jonny Kofoed
Producer: Amanda Chambers
Sound Design: Craig Matuschka / Liquid Studios
Sound Producer: Eve Cheesmur / Liquid Studios
 
Client: Heather Henare / Lesley Picking / Sue Lytollis
 
 

 

 

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Saatchi & Saatchi London, Mon, 30 Jul 2012 10:39:34 GMT