Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Women’s Refuge NZ Launches ‘Donate Your Words’

Creative 469 Add to collection

The Facebook-based appeal was created by Saatchi & Saatchi

Women’s Refuge NZ Launches ‘Donate Your Words’


Saatchi & Saatchi has created Donate Your Words, a new campaign to raise awareness for the Women’s Refuge Crisis Line.  Thanks to social media, we can now share every detail of our lives one post at a time. Sadly though, there are still women being silenced through violence, intimidation and abuse.  Their lifeline is the Women’s Refuge Crisis Line – the focus of this year’s appeal.
Saatchi and Saatchi created a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out.  Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they are free to speak.  Their status is then posted to their timeline, publicly acknowledging the donation.

The film created by Jonny Kofoed at Assembly with sound design by Craig Matuschka at Liquid Studios drives to the App and is supported by print, outdoor and radio. 

Download the app at:
Watch the film at:

Agency:  Saatchi & Saatchi 
Executive Creative Director:  Antonio Navas
Creative Group Head – Copywriter: Anne Boothroyd
Head of Art - Art Director: Mike Davison
Head of Content: Jane Oak
Agency Producer: Natasha Gill
Group Account Director: Shelley Winsor
Account Team: Melanie Bowker / Kylie Marsh / Katy Greening
Strategist: Sarah Hodgetts
Executive Digital Producer: Haydn Thomsen
Digital Producer: Nick Pengelly  
Lead Digital Developer: Matt Skinner 
Digital Designer
Designer: Rob Flynn
Studio: Paul Gibson / Vanessa Seagar
Director of Operations and Production: Heath Davy 
Media Planner: Jo Reid / Allyson Clark / Desiree Hales
Production Company: Assembly
Director: Jonny Kofoed
Producer: Amanda Chambers
Sound Design: Craig Matuschka / Liquid Studios
Sound Producer: Eve Cheesmur / Liquid Studios
Client: Heather Henare / Lesley Picking / Sue Lytollis



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Saatchi & Saatchi London, Mon, 30 Jul 2012 10:39:34 GMT