The third annual edition of #SheTakesOver, the month-long industry-wide initiative celebrating and elevating women and non-binary people in creative production, will be the biggest to date as founder adam&eveDDB enlists talent and companies from all over the world to get involved.
#SheTakesOver harnesses the power of authentic storytelling to champion rising and established female and non-binary talent in filmmaking, photography, animation, illustration, music and across the creative industries; advocating for them across agency channels so that people with commissioning power see them.
For 2022, adam&eveDDB is again partnering with Campaign, Free the Work, Equal Lens, the Alliance for Women Film Composers, and Clear Channel to deliver on the expanded initiative. Together, they will ensure that work by established and up-and-coming women and non-binary photographers, filmmakers, animators, illustrators and composers gets seen and heard by a relevant global audience.
Companies that sign up and get involved will dedicate their social channels to the initiative for the month of March. Meanwhile, the @she.takes.over Instagram feed will act as an always-on hub enabling commissioning agencies to access talent on demand. #SheTakesOver will also be hitting the streets thanks to Clear Channel’s commitment to donating free advertising space to the initiative.
The 2022 #SheTakesOver showcase launches on March 1st, in the run up to International Women’s Day (March 8th). The theme for IWD in 2022 is ‘Break the Bias’, encouraging everyone to commit to calling out bias, smash stereotypes, break inequality, and reject discrimination.
Jemima Monies, deputy MD, adam&eveDDB, said: “We have proven over the last 18 months that we can access brilliant talent and bring to life authentic stories from all corners of the world. It’s time for those with commissioning power to cast their nets far and wide in search for women and non-binary creators and She Takes Over aims to make it easier for them to do that.”