The signs of summer are unmistakable. Shirt collars unbutton, covers come off of swimming pools and barbecues, and mouths open to laugh and smile. Everything and everyone feels open for warm weather and long days of sunshine. Coke already plays a role in summer fun – Wieden + Kennedy’s goal is to take it to the next level. So in 2013, they want to encourage people to close their browser, get off their computer and go outside.
In W+K’s TV spot, Open Summer, a Coke bottle is opened, kicking off a beautifully shot montage of iconic summer openings, along with the joy and celebration of everyone’s favorite season. Online at cokesummer.com, users are given even more inspiration to open summer with an interactive video. Scenes throughout the video open into immersive, iconic summer moments where users can access summertime offers.
The campaign extends to radio, OOH and social channels, where we provide even more motivation to get outside. Enjoying summer to the fullest means having a Coke in hand, because when you open a Coke, you Open Summer.
CLIENT The Coca-Cola Company
PROJECT NAME "Open Summer"
Creative Directors Hal Curtis / Jeff Gillette / Kevin Jones
Writer Shaine Edwards
Art Director Max Erdenberger
Producer Hayley Goggin / Endy Hedman / Jennifer Fiske
Account Team Margaret Kendall
Executive Creative Directors Joe Staples / Susan Hoffman
Head of Production Ben Grylewicz
Production Company Park Pictures
Director Emmanuel Lubezki
Executive Producer Mary Ann Marino
Line Producer Valerie Romer
Director of Photography Emmanuel Lubezki
2nd unit DP Paula Huidobro
Editorial Company Whitehouse and Joint
Editor Russell Icke (Whitehouse)
Asst. Editor Eric Hill (Joint) / Brandon Porter (Whitehouse)
Post Producer Lauren Pullano (Joint)
Post Executive Producer Lynne Mannino (Whitehouse) / Patty Brebner (Joint)
Company Company 3
Colorist Siggy Ferstl
Producer Matt Moran
VFX Company A52
Executive Producer Megan Meloth
Lead Flame Artist Andy Bate
VFX Producer Jamie McBriety
Titles/Graphics Brand New School
MUSIC + SOUND DESIGN
Music+Sound Company Joint
Sound Designer Eric Hill
Song (if applicable) "You are my sunshine" by Stine J.
Mix Company Lime
Mixer Sam Casas
Assistant Tom Paolantonio
Producer Jessica Locke
Categories: Soft Drinks, Carbonated Drinkslbbonline.com, Wed, 15 May 2013 11:14:59 GMT