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W+K's Open Summer for Coca-Cola



Park Pictures' Emmanuel Lubezki directs

W+K's Open Summer for Coca-Cola

The signs of summer are unmistakable. Shirt collars unbutton, covers come off of swimming pools and barbecues, and mouths open to laugh and smile. Everything and everyone feels open for warm weather and long days of sunshine. Coke already plays a role in summer fun – Wieden + Kennedy’s goal is to take it to the next level. So in 2013, they want to encourage people to close their browser, get off their computer and go outside. 

In W+K’s TV spot, Open Summer, a Coke bottle is opened, kicking off a beautifully shot montage of iconic summer openings, along with the joy and celebration of everyone’s favorite season. Online at, users are given even more inspiration to open summer with an interactive video. Scenes throughout the video open into immersive, iconic summer moments where users can access summertime offers.

The campaign extends to radio, OOH and social channels, where we provide even more motivation to get outside. Enjoying summer to the fullest means having a Coke in hand, because when you open a Coke, you Open Summer. 



CLIENT                The Coca-Cola Company
PROJECT NAME    "Open Summer"

Creative Directors    Hal Curtis / Jeff Gillette / Kevin Jones
Writer    Shaine Edwards
Art Director    Max Erdenberger
Producer    Hayley Goggin / Endy Hedman / Jennifer Fiske
Account Team    Margaret Kendall
Executive Creative Directors    Joe Staples / Susan Hoffman
Head of Production    Ben Grylewicz

Production Company    Park Pictures
Director    Emmanuel Lubezki
Executive Producer    Mary Ann Marino
Line Producer    Valerie Romer
Director of Photography    Emmanuel Lubezki
2nd unit DP    Paula Huidobro

Editorial Company    Whitehouse and Joint
Editor    Russell Icke (Whitehouse)
Asst. Editor    Eric Hill (Joint) / Brandon Porter (Whitehouse)
Post Producer    Lauren Pullano (Joint)
Post Executive Producer    Lynne Mannino (Whitehouse) / Patty Brebner (Joint)

Color Grading
Company    Company 3
Colorist    Siggy Ferstl
Producer    Matt Moran

VFX Company    A52
Executive Producer    Megan Meloth
Lead Flame Artist    Andy Bate
VFX Producer    Jamie McBriety
Titles/Graphics    Brand New School

Music+Sound Company    Joint
Sound Designer    Eric Hill
Song (if applicable)    "You are my sunshine" by Stine J. 

Mix Company    Lime
Mixer    Sam Casas
Assistant    Tom Paolantonio
Producer    Jessica Locke

view more - Creative
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Genres: Action

Categories: Carbonated Drinks, Soft Drinks, Wed, 15 May 2013 11:14:59 GMT