W+K's Dancing Pony for Three

Wieden + Kennedy has embraced the sillier side of the Internet for their latest project for mobile network Three. Talking cats, sleepy babies and goats who just can’t help singing along with Taylor Swift, it’s the daft stuff that forms the foundation of the web – and this campaign, ‘Keep on internetting’, looks set to contribute.

 

Rather than rehash the same old YouTube stars, W+K decided to contribute some of their own silliness. 

 

Shot against the dramatic backdrop of the Shetland Islands, the 60” spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of ‘Everywhere’ by Fleetwood Mac.

 

  

 

It’s a spot with definite re-play value, but for those who just can’t get enough Shetland silliness, W+K created The Pony Mixer. With the dancing-pony-remixing tool, your new equine friend can shake it to anything from Boyband to Bollywood. Unleash your creation on the world via Facebook or Twitter and you might be hailed an internetting hero in one of many 30” TV spots.

 

The TV was directed by the wonderful Dougal Wilson from Blink Productions. MPC burned the candle from both ends to bring the little fella to life, and Wave added the finishing touch of brilliance. The mixer films were down to the hilarious Tom Kingsley and a band of dedicated heroes at Munky.

 

Agency: Wieden + Kennedy

Production Company: Blink Productions

Director: Dougal Wilson

Post: MPC

Sound: Wave

Mixer Films: Tom Kingsley & Munky