Following the July launch of Citizen's first ever brand statement and film Better Starts Now, W+K Tokyo & Amsterdam have launched a global site for the campaign.

With the site fittingly designed to reflect a watch face, viewers are taken on a journey through Citizen's history as the continuous motion of the clock turns to reveal beautiful and previously unknown stories about Citizen's products, people, culture and beliefs.  

This true history and employee perspective not only further illustrates Citizen's 84-year dedication to unending improvement and invention, but is the next creative representation of the brand's belief that 'Better Starts Now.' That no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.