Following the July launch of Citizen's first ever brand statement and film Better Starts Now, W+K Tokyo & Amsterdam have launched a global site for the campaign.
With the site fittingly designed to reflect a watch face, viewers are taken on a journey through Citizen's history as the continuous motion of the clock turns to reveal beautiful and previously unknown stories about Citizen's products, people, culture and beliefs.
This true history and employee perspective not only further illustrates Citizen's 84-year dedication to unending improvement and invention, but is the next creative representation of the brand's belief that 'Better Starts Now.' That no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.
Advertiser: Citizen Watch
Director: Shunya Hagiwara
Producer: Yosuke Kurita
Production Company: Grandbase Inc.
Creative Agency: W+K Tokyo & Amsterdam
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Designer: Shinpe Yamamori
Digital Producer: Reiko Kawaguhi
Executive Creative Director: Mike Farr & Tota Hasegawa
Planner: Danny Feeney, Kenichiro Muraguchi
Categories: Jewellery, Clothing and Fashionlbbonline.com, Fri, 22 Aug 2014 10:01:18 GMT