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W+K Takes Us Dreaming with Jeff Bridges for Squarespace Super Bowl Campaign

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Academy Award-winning actor launches unique album of relaxing sounds

W+K Takes Us Dreaming with Jeff Bridges for Squarespace Super Bowl Campaign

Squarespace, the leading all-in-one website publishing platform, today announced they have partnered with Academy Award​  winner, musician and philanthropist Jeff Bridges, on a new project launching during Super Bowl XLIX.   

“We’re thrilled to get the opportunity to work with such an incredible personality on our latest campaign, which extends far beyond the Super Bowl spot,” said Anthony Casalena, Squarespace Founder and CEO. “We wanted to create a campaign to illustrate that any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace. Instead of being built around an ad, our campaign is built around a real project on our platform.”  

The collaboration, “Jeff Bridges Sleeping Tapes”, brought to life on ​DreamingWithJeff.com​ , features a unique album of relaxing sounds, guided meditations, and stories designed to lull you to sleep. Created and recorded by Jeff Bridges, the sleeping tracks are free to stream online as a ‘pay what you like’ release on Jeff’s Squarespace site. Limited-run cassette tapes and vinyls will be available for sale on the website following the ad’s debut, and 5 special limited-edition vinyls will be auctioned off separately. 100% of the retail price (excluding shipping and service fees) from​ each album sold goes directly to Share Our Strength’s ​No Kid Hungry campaign, which is dedicated to ensuring kids have access to the healthy food they need, every day.   


Squarespace will debut its second-ever Super Bowl creative during NBC’s broadcast on Sunday, February 1. The ​30-second spot​, directed by Tim Godsall, will feature Bridges and highlight his Sleeping Tapes project. The never-before-seen ad will be released in the first half of the game. A 30-second teaser, released today, will air in the days leading up to the game and then during the pregame.   

“Making DreamingWithJeff.com has been a great experience. I got the chance to work with friends old and new to make something pretty special,” said Jeff Bridges. “I was able to take the seed of an idea, make it my own, and then see it come to life in such a beautiful way. That's what Squarespace does. I love the work we've done, and I'm proud that it will benefit the No Kid Hungry campaign, a cause I believe in so deeply.”  

A longtime anti-hunger advocate, Mr. Bridges has been national spokesperson for the No Kid Hungry campaign since 2010. 


 The campaign was created and produced by global advertising agency Wieden+Kennedy New York.  

“At its core, the campaign is a product demonstration. We used Squarespace's beautiful design and e-commerce capabilities to take an idea that seemed a bit odd, and turn it into something real and meaningful,” remarked David Kolbusz, Executive Creative Director at Wieden+Kennedy New York. “The album is a legitimate Jeff Bridges project, sold on a Squarespace site, with profits going to No Kid Hungry. And best of all, it works. His voice is like oak and leather and cigar smoke and the wilderness. I personally have fallen asleep to the recording on more than one occasion. Hopefully the project will show people that Squarespace can help make anything they dream up become more amazing.”  

After the Super Bowl, the campaign will be expanded nationwide to include TV, digital, and social components. The teaser and commercial will be available on ​DreamingWithJeff.com​ and www.squarespace.com​. Follow the hashtag #sleepingtapes to learn more about the Squarespace’s collaboration with Jeff Bridges.  

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Client

Advertiser: Squarespace

Post Production / VFX

3D Artists: Scott Pallo

Colourist: Tom Poole @ CO3

Flame: Tristian Wake

Post Production Company: Arcade Edit

Producer: Fanny Cruz

Creative Agency

Art Director: Erwin Federizo, Jeff Dryer

Copywriter: Andrew Jasperson

Creative Agency: W+K New York

Creative Technologist: Craig Blagg

Designer: Saraswathi Subbaraman, Maja Cule, Darren Philip

Executive Creative Director: David Kolbusz, Susan Hoffman

Head of Content Production: Nick Setounski

Interactive Producer: (Executive) Jonathan Percy, Christine Young

Interactive Strategist: Tom Gibby

Photographer: Gary Land

Head of Print Production: Kristen Althoff

Producer: Alison Hill, Lisa Delonay

Social: Jessica Abercrombie

Production Company

Director: Tim Godsall

DOP: Tim Hudson

Executive Producer: Eric Stern, SueEllen Clair

Producer: Rick Jarjoura

Production Company: Anonymous Content

Music

Artist: Jeff Bridges

Music Production: Walker

Producer: Justine Cortale

Sound Mix: Steve Rosen @ Sonic Union

Offline

Edit Assistant: Sam Barden

Edit Company: Arcade Edit

Editor: Geoff Hounsell

Producer: (Post) Fanny Cruz, Sila Soyer

Genres: Music & Sound Design, Comedy

Categories: Media and Entertainment, Online

lbbonline.com, Wed, 28 Jan 2015 15:43:39 GMT