W+K Shanghai for Nike Basketball

Wieden + Kennedy Shanghai and Director Stacy Wall of Imperial Woodpecker throws down some serious Chinese basketball cool when he shows how the basketball dreams of a young boy really can come true with a ball and the right pair of shoes in this new spot for Nike airing in China. Edited by Lisa Gunning of Whitehouse Post, the viewer sees a seamless fast-paced sequence of the boy's potential basketball career from getting his Nike shoes to rolling with the crowd and finally going head-to-head with the Black Mamba himself, Kobe Bryant.  Visual effects work done by the team at Carbon VFX and telecine by The Mill.  

 

 

Credits

 

Brand:  Nike

Title:  "Give Me the Ball"

 

Credits:

Client: Nike

Brand Connection Director: San Yin Mei

Senior Brand Connection Manager: Sukwan Chae

 

Agency:  Wieden+Kennedy

Agency Location:  Shanghai

Executive Creative Director:  Michael Simons, Achilles Li

Creative Director:  Terence Leong

Copy Writers: Caleb Jensen, Cook Xu, Sam Liu

Art Director: Kevin Lunsong, Melvin Tan

Head of Content: Kerli Teo

Agency Producer: Angie Wong

 

Production Company:  Imperial Woodpecker

Director:  Stacy Wall

DP:  Peter Donahue

Managing Partner:  Doug Halbert

Producer:  Mary Livingston

 

Editorial Company:  Whitehouse Post

Editorial Company Location: Los Angeles

Editor:  Lisa Gunning

Assistant Editor:  Zach Vandlik

EP: Sue Dawson

Producer:  Kristin Branstetter

 

Post Prod. Company:  Carbon VFX

Post Prod. Company Location:  Los Angeles

Executive Producers:  Matt Thunell, Frank Devlin

VFX Supervisor/Lead Flame:  Chris Noellert

Compositor:  Pete Mayor

 

Telecine:  The Mill

Location: Los Angeles

Colorist: Adam Scott

 

Audio Post: Lime Studios

Sound Designer/ Mixer: Joel Waters

 

Music: Artist/Title:

1. Steve Reich/ "The Clapping Song"

2. Kendrick Lamar/ "Backseat Freestyle"

3. Terrence Bernardo/ "Gameplay"