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W+K Shanghai for Nike Basketball

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'Give Me The Ball' directed by Imperial Woodpecker's Stacy Wall

W+K Shanghai for Nike Basketball

 

Wieden + Kennedy Shanghai and Director Stacy Wall of Imperial Woodpecker throws down some serious Chinese basketball cool when he shows how the basketball dreams of a young boy really can come true with a ball and the right pair of shoes in this new spot for Nike airing in China. Edited by Lisa Gunning of Whitehouse Post, the viewer sees a seamless fast-paced sequence of the boy's potential basketball career from getting his Nike shoes to rolling with the crowd and finally going head-to-head with the Black Mamba himself, Kobe Bryant.  Visual effects work done by the team at Carbon VFX and telecine by The Mill.  
 
 
Credits
 
Brand:  Nike
Title:  "Give Me the Ball"
 
Credits:
Client: Nike
Brand Connection Director: San Yin Mei
Senior Brand Connection Manager: Sukwan Chae
 
Agency:  Wieden+Kennedy
Agency Location:  Shanghai
Executive Creative Director:  Michael Simons, Achilles Li
Creative Director:  Terence Leong
Copy Writers: Caleb Jensen, Cook Xu, Sam Liu
Art Director: Kevin Lunsong, Melvin Tan
Head of Content: Kerli Teo
Agency Producer: Angie Wong
 
Production Company:  Imperial Woodpecker
Director:  Stacy Wall
DP:  Peter Donahue
Managing Partner:  Doug Halbert
Producer:  Mary Livingston
 
Editorial Company:  Whitehouse Post
Editorial Company Location: Los Angeles
Editor:  Lisa Gunning
Assistant Editor:  Zach Vandlik
EP: Sue Dawson
Producer:  Kristin Branstetter
 
Post Prod. Company:  Carbon VFX
Post Prod. Company Location:  Los Angeles
Executive Producers:  Matt Thunell, Frank Devlin
VFX Supervisor/Lead Flame:  Chris Noellert
Compositor:  Pete Mayor
 
Telecine:  The Mill
Location: Los Angeles
Colorist: Adam Scott
 
Audio Post: Lime Studios
Sound Designer/ Mixer: Joel Waters
 
Music: Artist/Title:
1. Steve Reich/ "The Clapping Song"
2. Kendrick Lamar/ "Backseat Freestyle"
3. Terrence Bernardo/ "Gameplay"
 
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Imperial Woodpecker, Thu, 14 Mar 2013 16:44:38 GMT