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W+K São Paulo Inspires Brazil's Journey to the Summer Olympics

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W+K São Paulo Inspires Brazil's Journey to the Summer Olympics
W+K São Paulo Inspires Brazil's Journey to the Summer Olympics

Victory does not do away with the need to train hard, cheer even louder and honor your team in every battle. Likewise, defeat does not devalue each practice session, does not diminish the cheer of the fan crowd and does not eliminate the satisfaction of representing your country.

A defeat is not the end; it’s a new beginning. “Tomorrow Starts Now” was created to encourage all Brazilians in their sports journey toward 2016.

Today, the video launched by Nike shows scenes of concentration, strength and achievement experienced by athletes from various sports. It depicts both amateurs and professionals in the crucial moments prior to competitions and during their most tense moments, whether on a court or in the pool. The energy of Olympic athletes inspires athletes from all sports to dare to be Brazilians and to believe in their goals.


Leandrinho and Anderson Varejão, players from the national basketball team; Ana Claudia Lemos, South American record holder for the 100m and 200m sprint; Yane Marques, bronze medalist in the modern pentathlon at the London Olympics; and Maria Clara and Carol Salgado, beach volleyball stars, demonstrate the emotions of those who live sport to its fullest.

“Tomorrow Starts Now” is one more chapter in the “Dare to be Brazilian” campaign, created by Nike Brazil and Wieden + Kennedy São Paulo.


Credits


Client: Nike do Brasil

Product: Nike

Year of Production: 2014

Agency: Wieden+Kennedy São Paulo

Executive Creative Directors: Icaro Doria, Guillermo Vega

Creative Directors: Blake Kidder, Patrick Almaguer

Copywriter: Kako Mendez, Luiz Filipin

Art Director: Mihail Aleksandrov, Eddy Guimarães

Agency Producer: Gabriel Dagostini

Account: Ryan Fisher, Jorge Papa

Planning: Rodrigo Maroni, Anne Heuer, Vitor Amos, Marcelo Chabes

Media: Renata Valio, Germano Spinola, Guilherme Cavalcante, Natália Maróstica

Client Approval: Colin Leary, Barbara Casara

Production Company: PBA Cinema/Produtora Associados

Director: Nico Perez Veiga

Director of Photography: Carlos Ritter

Producer: Mayra Gama e Fernanda Gomes

Editor: Alejo Moijman

Account - Production Company: Fernanda Gomes e Leticia Hernandez

Final: André Baltrusaitis

Post Coordinator: Diulle Fonseca

Audio Facility: Supersonica

Soundtrack Awakening (Steady & Assured Strings Only Version): performed by Andy Quin

Audio Production: Dudu Aram

Account - Audio Production House: Cristiane Marquesi

Post House: FullFrame

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Categories: Clothing and Fashion, Sportswear

Wieden+Kennedy Sao Paulo, Wed, 16 Jul 2014 10:31:04 GMT