Nike do Brasil launches the road to 2014: the Dare to Be Brazilian campaign.
The campaign showcases the unique style and way of seeing the game that each Brazil National Team player has. When this diversity comes together as one they are an unstoppable force.
The film helps bring to life what is inside each player´s mind as they play and the scenes happens in different worlds. The OOH and digital use the players silhouettes and specific lines to help pay off their mindsets when they play.
Consumers can participate in the campaign by creating their silhouette to share on social media or customize T-shirts at Nike.com.
Title: Dare to Be Brazilian
Client: Nike Brazil
Product: Brazil National Team
Year of Production: 2013
Agency: Wieden+Kennedy São Paulo
Executive Creative Directors: Icaro Doria, Guillermo Vega
Creative Directors: Blake Kidder e Patrick Almaguer
Copywriter: Vitor Amos
Art Director: Pedro Izique
Agency Producer: Gabriel Dagostini, Taís Olhiara
Account: Ryan Fisher, Isabel Rudge
Planner: Rodrigo Maroni, Anne Heuer, Vitor Amos
Media: Renata Valio, Fernanda Delamare, Guilherme Calvante, Amanda Coutinho, Alexandre Muramoto
Client Approval: Colin Leary, Barbara Casara
Production Company: Rattling Stick
Director: Daniel Kleinman
Director of Photography: Toby Irwin
Producer: Johnnie Frankel
Editor: Steve Gandolfi
Account - Production Company: Christine Berensten
Illustrator (Cena David Luiz): Rafael Grampá
Audio Facility: Sam Robson and Anthony Moore at Factory Studios
Soundtrack Composing: Equipe Satélite
Soundtrack Production: Equipe Satélite
Account - Audio Production House: Fernanda Costa
Post House: Framestore
Digital Production Company: Rattling Stuff