A broken guitar string, your car getting towed - all rather unfortunate happenstances that might require a small pick-me-up to help you carry on the day in a good mood.
But things go from 'what a darn shame' to 'holy hell that's a meteorite coming right at me' in Coca-Cola's crazy new spot, which broke during the Oscars over the weekend.
Despite one disaster after another befalling the happy beach-goers, the spot keeps the mood cheerful, with onlookers handing their Coca-Cola to the newest victim of the series of unfortunate events.
The spot was created Wieden+Kennedy Portland and directed by MJZ's Dante Ariola, with post-production from The Mill.
view more - Creative
Colourist: Stefan Sonnenfield @ Company 3
Post Production Company: The Mill, Chris Harlow
Director: Dante Ariola
DOP: Philippe Le Sound
Head of Production: Scott Howard
Producer: Natalie Hill
Production Company: MJZ
Audio Post Production: Jeff Payne @ Eleven Sound
Executive Producer: Sara Matarazzo
Music Production: We Are Walker
Edit Assistant: Marjorie Sacks
Edit Company: Rock Paper Scissors
Editor: Adam Pertofsky
Executive Producer: Angela Dorian
Producer: Shada Shariatzadeh
Art Director: Gianmaria Schonlieb
Business Affairs: Teresa Lutz
Copywriter: Neil Ramanan
Creative Agency: Wieden + Kennedy Portland
Executive Creative Director: Joe Staples / Mark Fizloff
Head of TV / Production: Ben Grylewicz
Producer: Jennifer Hundis
Genres: Comedy, Visual VFX
Categories: Soft Drinks, Carbonated Drinkslbbonline.com, Wed, 25 Feb 2015 16:51:06 GMT