A broken guitar string, your car getting towed - all rather unfortunate happenstances that might require a small pick-me-up to help you carry on the day in a good mood.

But things go from 'what a darn shame' to 'holy hell that's a meteorite coming right at me' in Coca-Cola's crazy new spot, which broke during the Oscars over the weekend. 

Despite one disaster after another befalling the happy beach-goers, the spot keeps the mood cheerful, with onlookers handing their Coca-Cola to the newest victim of the series of unfortunate events.

The spot was created Wieden+Kennedy Portland and directed by MJZ's Dante Ariola, with post-production from The Mill.