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W+K Portland’s two new spots for Old Spice

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‘Believe in your smellf’

W+K Portland’s two new spots for Old Spice

 

Wieden + Kennedy Portland has launched two new commercials for Old Spice, in which views are told to ‘believe in your smellf’.
 
In ‘Cement’, we are reminded that sometimes we get caught in situations that are ‘bad and negative’. But one day, that event ‘may be the best thing that ever happened to you’.  View the spot below:
 
 
‘Note’ tells the viewer to leave him or herself an inspirational note in a place that they will see it every morning. Cue the character to reach under his armpit to reveal a sticky note. “Wow,” he exclaims. View the spot below:
 
 
Credits
 
Note
 
W+K PORTLAND
Creative Directors: Craig Allen | Jason Bagley
Copywriter: Nathaniel Lawlor
Art Director: Craig Allen | Jason Bagley
Senior Producer: Lindsay Reed
Account Supervisor: Jordan Muse 
Executive Creative Directors: Mark Fitzloff | Susan Hoffman
Agency Executive Producer: Ben Grylewicz
 
PRODUCTION
Production Company: Smith & Jones
Director: Ulf Johansson
Executive Producer: Philippa Smith
Line Producer: Megan Moore
Director of Photography: Andrzej Sekula
 
EDITORIAL 
Editorial Company: MacKenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Post Producer: Sasha Hirschfeld
 
VFX
VFX Company: The Mill
 
Cement
 
W+K PORTLAND
Creative Directors: Craig Allen | Jason Bagley
Copywriter: Andy Laugenour
Art Director: Max Stinson
Senior Producer: Lindsay Reed
Account Supervisor: Jordan Muse 
Executive Creative Directors: Mark Fitzloff | Susan Hoffman
Agency Executive Producer: Ben Grylewicz
 
PRODUCTION
Production Company: Smith & Jones
Director: Ulf Johansson
Executive Producer: Philippa Smith
Line Producer: Megan Moore
Director of Photography: Andrzej Sekula
 
EDITORIAL 
Editorial Company: MacKenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Post Producer: Sasha Hirschfeld
 
VFX
VFX Company: The Mill
 

 

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lbbonline.com, Wed, 14 Nov 2012 12:48:46 GMT