W+K Portland’s two new spots for Old Spice

Wieden + Kennedy Portland has launched two new commercials for Old Spice, in which views are told to ‘believe in your smellf’.

 

In ‘Cement’, we are reminded that sometimes we get caught in situations that are ‘bad and negative’. But one day, that event ‘may be the best thing that ever happened to you’.  View the spot below:

 

 

‘Note’ tells the viewer to leave him or herself an inspirational note in a place that they will see it every morning. Cue the character to reach under his armpit to reveal a sticky note. “Wow,” he exclaims. View the spot below:

 

 

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