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W+K Portland's Old Spice Guys Are Back, and Vying For Your Attention

Creative 0 Add to collection

Terry Crews & Isaiah Mustafa star in new spot directed by Tom Kuntz

W+K Portland's Old Spice Guys Are Back, and Vying For Your Attention

Wieden+Kennedy Portland has launched the second spot in the Make A Smellmitment campaign for Old Spice called "Interruption." 

Terry Crews and Isaiah Mustafa come together to help guys make a “Smellmitment” to choose their favorite Old Spice scent. Mustafa and Crews join in a friendly competition to plead the case for their favored scent and illustrate Old Spice’s tradition of offering different scents for different kinds of gents.

“The power of scent and smelling fresh and manly helps inspire confidence, and Old Spice's versatile scent lineup – including popular scents Bearglove, Swagger and Timber – provides guys with products they can rely on to fuel this power,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “Legions of young guys are still trying to figure what kind of men they want to become and Old Spice is always right there as they navigate the seas of manhood.”


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Post Production / VFX

2D Artist: Brad Scott, Dag Ivarsoy, Scott Johnson, Alex Candlish

Colourist: Greg Reese

Creative Director: Tim Davies

Executive Producer: Sue Troyan, Thatcher Peterson

Post Production Company: The Mill LA

Producer: Dan Roberts, Ali Struck

Shoot Supervisor: Tim Davies

2D Lead: Tim Davies, James Allen

Production Company

Director: Tom Kuntz

DOP: Neil Shapiro

Executive Producer: Eriks Krumins

Production Company: MJZ

Line Producer: Emily Skinner

Music

Music Production: JOINT

Producer: Sarah Fink

Sound Design: Noah Woodburn

Sound Mix: Noah Woodburn

Offline

Edit Assistant: Brendan Hogan

Edit Company: Mackenzie Cutler

Editor: Erik Laroi

Executive Producer: Sasha Hirschfeld

Creative Agency

Account Managers: Michael Dalton + Jess Monsey

Art Director: Matt Sorrell

Copywriter: Jarrod Higgins

Creative Agency: W+K Portland

Executive Creative Director: Joe Staples / Mark Fitzloff

Executive Producer: Ben Grylewicz

Production Assistant: Nicole Kaptur

Senior Producer: Lindsay Reed + Erika Madison

Genres: Comedy

Categories: Soaps, Beauty & Health

lbbonline.com, Fri, 14 Aug 2015 12:28:45 GMT