Wieden+Kennedy Portland has launched the second spot in the Make A Smellmitment campaign for Old Spice called "Interruption."
Terry Crews and Isaiah Mustafa come together to help guys make a “Smellmitment” to choose their favorite Old Spice scent. Mustafa and Crews join in a friendly competition to plead the case for their favored scent and illustrate Old Spice’s tradition of offering different scents for different kinds of gents.
“The power of scent and smelling fresh and manly helps inspire confidence, and Old Spice's versatile scent lineup – including popular scents Bearglove, Swagger and Timber – provides guys with products they can rely on to fuel this power,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “Legions of young guys are still trying to figure what kind of men they want to become and Old Spice is always right there as they navigate the seas of manhood.”
Categories: Soaps, Beauty & Healthlbbonline.com, Fri, 14 Aug 2015 12:28:45 GMT