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W+K Portland's New Samsung Ad Takes You for a Ride on a Perfect Day

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Feel-good spot directed by Cary Fukunaga is set to the Pixies’ 'Where Is My Mind' performed by Nada Surf

W+K Portland's New Samsung Ad Takes You for a Ride on a Perfect Day

Samsung's new 'A Perfect Day' spot is a film about a young group of friends who set out to make the most of their day. The kids are able to explore the city through a new lens, with help from their new Samsung gear. Whether its showing off their skate moves from all angles with the Gear 360 camera or showing a bodega owner a new world through the Gear VR headset.

They can even check in with their parents to make sure they are home on time with the Gear S3 watch. The film, created by W+K Portland aims to show that throughout their day Samsung is right by their side.

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Media Agency

Planner: Bobby Souers / Andrew Mears

Post Production / VFX

Post Production Company: The Mill

Producer: Veronica Ware / Will Mok

VFX Supervisor: Ilia Mokhtareizadeh

Production Company

Director: Cary Fukunaga

DOP: Darren Lew

Executive Producer: Sue-Ellen Clair

Head of Production: Kerry Haynie

Production Company: Anonymous Content

Production Designer: Mara Schloop

Line Producer: Terri Shafirov


Managing Director: David Leinheardt

Music Production: duotone audio group

Producer: Gio Lobato

Song: Pixies’ “Where Is My Mind” performed by Nada Surf

Sound Mix: Tom Jucarone @ Sound Lounge


Edit Company: Arcade Edit

Editor: Brad Waskewich

Executive Producer: Sila Soyer

Producer: Gavin Carroll

Creative Agency

Account Management: Drew Widell / Denny Tran / Michael Devine

Art Director: Cameron Soane

Copywriter: Wayne Kasserman

Creative Agency: W+K Portland

Group Creative Director: Craig Allen

Producer: Jules Brown

Strategist: Bruno Frankel / Tom Suharto / Jordan Aftanas

Genres: Storytelling

Categories: Consumer Electronics, Phones, Fri, 11 Nov 2016 11:34:03 GMT