Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

W+K Portland's New Nike Campaign Inspires Us to Go Hard or Go Home

Creative 0 Add to collection

The four 'No Turning Back' ads all feature athletes going to extreme and humorous lengths to push their abilities to the limit

W+K Portland's New Nike Campaign Inspires Us to Go Hard or Go Home
Nike Australia recently launched a new brand campaign titled “No Turning Back” focused on reawakening the Aussie spirit of playing sport like there’s nothing to lose and embracing a ‘Just Do It’ attitude.

A series of four films― “Cliff,” “Museum,” “Crusher” and “Handcuffs”―feature everyday athletes as well as Australian rugby league player James Tedesco and Australian distance runner Gen Lacaze going to great lengths to remove (and in some cases, destroy) the easy way out.

The campaign is supported by a giant outdoor and digital campaign in and around Sydney, including the highly sought after Glebe Sydney silos and the iconic MCG in Melbourne. 





view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Colourist: Adam Scott - The Mill

Executive Producer: Enca Kaul (VFX)

Motion Graphics: Alex Bernard Dennis Samatulski Jaime Flores

Producer: Brittany Carson (Post)

Production Coordinator: CL Weaver (Executive Post Producer)

VFX: The Mill

VFX Producer: Erin Hicke

Colour Producer: Diane Valera - The Mill

2D Lead: Tim Davies/Andy Dill

Production Company

Director: Steve Ayson

DOP: Germain McMicking

Executive Producers: Emma Wilcockson Lizzy Nash

Producer: Amy Keamon - MJZ

Production Company: US/MJZ AUS/Walkabout Films

Production Designer: Jeremy Fuller

Line Producer: Jude Lengel – Walkabout Films


Artist: Ural Thomas & The Pain /Courtney Barnett

Executive Producer: Susie Boyajan

Mix: Lime Studios/ Rohan Young

Producer: Susie Boyajan

Sound Design: Lime - Rohan Young

Sound Engineer: Ben Tomastik (Audio Assistant)


Edit Assistant: Dusten Zimmerman

Edit Company: Exile

Editor: Grant Surmi

Creative Agency

Account Management: Chris Willingham, Luiza Prata Carvalho, Patrick Gulliford

Art Director: Sara Phillips

Artworker: Shani Storey (Art Production Assistant)

Broadcast Director: Andrea Sierra, Tim Bell

Business Affairs: Amber Lavender

Copywriter: Alex Romans

Creative Agency: WK Portland

Creative Managing Director: Simone Takasaki

Designer: Rob Mufmord Bianca Hansrote (Production)

Digital Producer: Amy Berriochoa

Executive Producer: Matt Hunnicutt

Media Planners: Lisa Johnson, Ryan Craven

Print Producer: Denise Hangii

Senior Producer: Erin Goodsell, Shelley Eisner

Strategic Planner: Irina Tone, Paula Bloodworth

Studio Designer: David Chathas, Miyu Shirotsuka

Global Executive Creative Director: Alberto Ponte, Ryan O’Rourke, Dan Viens

Print / OOH

Retoucher: Frazer Goodby Amy Cocoran Lilly Archer, Wed, 19 Jul 2017 11:03:02 GMT