Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

W+K Portland's New Nike Campaign Inspires Us to Go Hard or Go Home

0

ADD TO COLLECTION

The four 'No Turning Back' ads all feature athletes going to extreme and humorous lengths to push their abilities to the limit

W+K Portland's New Nike Campaign Inspires Us to Go Hard or Go Home
Nike Australia recently launched a new brand campaign titled “No Turning Back” focused on reawakening the Aussie spirit of playing sport like there’s nothing to lose and embracing a ‘Just Do It’ attitude.

A series of four films― “Cliff,” “Museum,” “Crusher” and “Handcuffs”―feature everyday athletes as well as Australian rugby league player James Tedesco and Australian distance runner Gen Lacaze going to great lengths to remove (and in some cases, destroy) the easy way out.

The campaign is supported by a giant outdoor and digital campaign in and around Sydney, including the highly sought after Glebe Sydney silos and the iconic MCG in Melbourne. 




Cliff


Museum


Crusher


Handcuffs

CREDITS

Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 19 Jul 2017 11:03:02 GMT