senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

W+K Portland's New Nike Ad Might Motivate You to Hit the Gym

14/04/2015
132
Share
Matthew Frost & Iconoclast take us into the minds of gym newbies for #betterforit initiative

This week Nike is launching a women's effort called #betterforit to inspire women to be active, take on new challenges and conquer personal goals. 

This stands out as Nike's largest initiative to support and motivate a women's athletic journey, inviting a global community of athletes to push themselves further, whether it's a personal best in their latest marathon or a weekend run.

The initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor through a series of short films. The first film is called "Inner Thoughts," which aired Sunday night during the MTV Music Awards. 



Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from lbbonline.com
Thought Leaders
Unsung Heroes in Sound Design
08/11/2024
19
0
The Directors
The Directors: Brett Karley
08/11/2024
17
0
ALL THEIR NEWS
Work from
Join The Fight Edited by Genevieve Latour
City of Philadelphia
08/11/2024
3
0
You're on it
HMRC
08/11/2024
8
0
The Awws Are Out There
Life Is Good
08/11/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0