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W+K Portland's New Nike Ad Might Motivate You to Hit the Gym

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Matthew Frost & Iconoclast take us into the minds of gym newbies for #betterforit initiative

W+K Portland's New Nike Ad Might Motivate You to Hit the Gym

This week Nike is launching a women's effort called #betterforit to inspire women to be active, take on new challenges and conquer personal goals. 

This stands out as Nike's largest initiative to support and motivate a women's athletic journey, inviting a global community of athletes to push themselves further, whether it's a personal best in their latest marathon or a weekend run.

The initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor through a series of short films. The first film is called "Inner Thoughts," which aired Sunday night during the MTV Music Awards. 

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Advertiser: Nike

Post Production / VFX

Colourist: Paul Yacono

Flame Artists: Brendan Crockett / Matt Sousa / Steve Wolf

Flame Assist: Dan Ellis / Richard Hirst

Post Production Company: A52

Producer: Jamie McBriety

VFX Supervisor: Jesse Monsour

Creative Agency

Art Director: Patty Orlando

Business Affairs: Anna Beth Nagel

Copywriter: Heather Ryder / Darcie Burrell

Creative Agency: W+K Portland

Executive Creative Director: Mark Fitzloff / Joe Staples

Executive Producer: Matt Hunnicutt

Media Planner: Emily Dalton / Destinee Scott / Emily Graham

Planner: Tom Suharto / Irina Tone

Producer: Molly Tait / Julie Gursha

Strategist: Jocelin Shalom

Production Company

Director: Matthew Frost

DOP: Darren Lew / Joost Van Gelder

Executive Producer: Charles-Marie Anthonioz

Production Company: Iconoclast

Line Producer: Caroline Pham


Music Supervision: Nylon Studios

Producer: Jessica Locke / Susie Boyajan

Song: Apollo 100 'Joy'

Sound Design: Barking Owl

Sound Mix: Matt Miller / Dave Wagg @ Lime Studios


Edit Company: Rock Paper Scissors

Editor: Angus Wall, Grant Surmi

Executive Producer: Angela Dorian

Producer: Jared Thomas

Genres: Dialogue

Categories: Clothing and Fashion, Sportswear, Tue, 14 Apr 2015 12:05:38 GMT