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W+K Portland's Epic Nike Spot Inspires 'Terrible' Athletes to Push Their Limits

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Editors' Choice: Aaron Gordon, English Gardner, Kevin Durant & more feature in star-studded spot directed by The Daniels

W+K Portland's Epic Nike Spot Inspires 'Terrible' Athletes to Push Their Limits
By definition, unlimited means being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite... For Nike, unlimited also means endless possibility, when it comes to its athletes and when it comes to its designs. In turn, each pushes the other past perceived boundaries towards a sub-two-hour marathon or a first marathon, a world record or a personal best. Unlimited means never defining oneself by what came before. It means defying expectations, even one’s own. Unlimited declares that there is no 'happily ever after' and there’s no 'too far.' There’s only 'What’s next?'

The 'Unlimited You' film from W+K Portland marks the second instalment in Nike’s Just Do It 'Unlimited Campaign,' which includes the 'Unlimited Future' film and the company’s recent series of athlete shorts, with more to come through the month of August. The campaign hails both the everyday athletes and the champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.

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Post Production / VFX

Colourist: Greg Reese, Adam Scott @ Mill LA

Creative Director: John Leonti

Motion Graphics: Tori Herbst/Carlos Enciso

Post Production Company: Mill LA

Producer: Anastasia von Rahl

Senior Producer: Will Lemmon

VFX Supervisor: John Shirley

Colour Producer: Thatcher Peterson

Retoucher: Frazer Goodbody

2D Lead: James Allen

Production Company

Director: The Daniels

DOP: Larkin Seiple

Executive Producer: Ali Brown, Suzanne Hargrove

Production Company: PRETTYBIRD

Production Designer: Mark Snelgrove

Line Producer: Jonathan Wang


Artist: FNDTY

Song: Never Die

Sound Mix: Rohan Young, Jeff Malen @ Lime Studios


Edit Assistant: Lauren Dellara

Edit Company: Rock Paper Scissors

Editor: Angus Wall

Executive Producer: Helena Lee

Producer: Chris Noviello

Creative Agency

Account Management: Chris Willingham, Alyssa Ramsey, Corey Woodson

Art Director: Susan Land

Copywriter: Edward Harrison

Creative Agency: W+K Portland

Designer: Edgar Morales

Design Manager: Alicia Kuna

Digital Producer: Keith Rice

Executive Producer: (Global) Matt Hunnicutt

Interactive Director : Dan Viens

Media Planner: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist

Planner: Andy Lindblade, Nathan Goldberg, Brandon Thornton

Planners: Reid Schilperoort

Producer: (Post) Shelley Eisner

Producers: (Art) Amy Berriochoa, Krystle Mortimore, Jennifer Spillers

Production Assistant: Emily Knight

Senior Producer: Ross Plummer

Genres: Dialogue, Storytelling, Comedy, Action

Categories: Clothing and Fashion, Sportswear, Tue, 09 Aug 2016 09:46:09 GMT