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W+K Portland Slam Dunks with Nike Basketball and LeBron James

Creative 0 Add to collection

Agency celebrates young guns with inspiring new spot directed by Mark Romanek

W+K Portland Slam Dunks with Nike Basketball and LeBron James

The NBA has never been more exciting, unpredictable and fun. Storylines change faster than they can be written, and every day shows us something we’ve never seen before – LeBron James' Cavs shocking the world when they came back from a 3-1 deficit in the NBA Finals to win it all, or the 5’9” juggernaut, Isaiah Thomas, showing us that all giants don’t have to be giant.

This year Nike Basketball is celebrating both the young guns, and the established players who continually change the game.

The campaign from W+K Portland kicks off as the Cavaliers begin defending their championship on opening night. Their come-out-of-nowhere story, and LeBron’s chase-down block, were an inspiration for the campaign launch film, "Come Out of Nowhere." The spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.

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Post Production / VFX

2D Artist: James Allen, Adam Lambert, Kelsey Napier

Colourist: Stefan Sonnenfeld @ Company 3

Post Production Company: The Mill

Producer: Enca Kaul, Anastasia von Raul

VFX Supervisor: John Shirley

Colour Producer: Ashley McKim

2D Lead: John Shirley


Edit Assistant: Sophie Kornberg

Edit Company: Spot Welders

Editor: Robert Duffy

Executive Producer: Carolina Sanborn

Producer: Lisa English


Composer: John Christopher Barnes-Human; Jason Lader for Rick Rubin

Executive Producer: Susie Boyajan

Producer: Rick Rubin, Jonathan Sanford at Human

Sound Design: Matt Miller, Lime Studios

Sound Mix: Matt Miller

Production Company

Director: Mark Romanek

DOP: Adam Arkapaw

Executive Producer: Sue-Ellen Clair

Production Company: Anonymous Content

Production Designer: Jeff Higinbotham

Line Producer: Bridgette Pugh, Tom Martin

Print / OOH

Retoucher: Greg Radich / Frazer Goodbody

Creative Agency

Art Director: Jacob Weinstein, Emma Barnett

Copywriter: Jordan Dinwiddie

Creative Agency: W+K Portland

Designer: Simone Takasaki, Edgar Morales

Digital Producer: Keith Rice

Director of Integrated Production: Matt Hunnicutt

Integrated Producer: Molly Tait Tanen

Interactive Director : Dan Viens

Planner: Andy Lindblade, Nathan Goldberg, Reid Schilperoort

Planners: Danny Sheniak, John Furnari, Brian Goldstein, Anthony Holton

Producer: (Art) Amy Berriochoa, Krystle Mortimore

Production Assistant: Emily Knight

Senior Business Manager: Laura Caldwell

Genres: Storytelling, Dialogue

Categories: Clothing and Fashion, Sportswear, Wed, 26 Oct 2016 12:11:23 GMT