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W+K Portland Points Out the Absurdity of Working Out in New Samsung Campaign

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MJZ's Steve Ayson and Nick Ball direct comedic new spots for the new year

W+K Portland Points Out the Absurdity of Working Out in New Samsung Campaign

When you take a close look at the things we do to accomplish our resolutions, you realise that the stuff we all do in the gym is pretty much insane. The good news is even though all of us look, sound, and act crazy when we work out, Samsung’s Galaxy S7 + Gear Fit2 can help you make sense of it all by organising your workouts and helping you track your progress.

The comedic new campaign was developed by Wieden+Kennedy Portland, with the spots directed by Steve Ayson from MJZ.

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Post Production / VFX

Colourist: Adam Scott

Post Production Company: The Mill

Producer: Daniel Midgley, (Assist) Karina Slater

VFX Supervisor: Kathy Siegel

2D Lead: Adam Lambert

Production Company

Director: Steve Ayson (Crazy), Nick Ball (Honey and Mannequin)

Executive Producer: Emma Wilcockson

President: David Zander

Producer: Laurie Boccaccio

Production Company: MJZ

Production Manager: Yianni Papadopoulos

Digital Production Company

Project Manager: Laurie Holtz


Creative Director: Jack Livesey

Executive Producer: Ross Hopman, Susie Boyajan

Managing Director: David Leinheardt

Producer: Gio Lobato

Sound Design: duotone audio group

Sound Mix: Loren Silber @ Lime Studios


Edit Company: Final Cut

Editor: Crispin Struthers

Head of Production: Suzy Ramirez

Producer: Ana Orrach

Creative Agency

Account Executive: Tori Misell / Megan Riehl, (Assist) Michael Devine

Account Supervisor: Drew Widell

Art Director: Robert Kendall

Business Affairs: Karen Crossley/ Amber Lavender

Copywriter: Derek Szynal

Creative Agency: W+K Portland

Executive Creative Director: Mark Fitzloff/Joe Staples/Susan Hoffman

Executive Producer: Erika Madison

Group Strategy Director: Bruno Frankel

Producer: Jules Brown

Producers: Heather Hanrahan

Strategist: Jordan Aftanas

Strategy Director: Tom Suharto

Genres: Comedy

Categories: Phones, Consumer Electronics, Wed, 04 Jan 2017 12:59:55 GMT