Wieden+Kennedy Portland and Nike have recently launched a spot that aired during the UofO game against Michigan State on Saturday called 'SHOUT'.

Before the 4th quarter of every Oregon Ducks home game, the “Shout” scene from Animal House plays on the jumbotron. This tradition was born from the fact that the film Animal House was filmed on the University of Oregon campus. The idea was to pay homage to that tradition and the original film, but update it to celebrate the relationship between Nike and The U of O.