Wieden + Kennedy Portland recently partnered with the Nike Foundation on a new film which was shown for the first time at the eighth Annual Clinton Global Initiative earlier this week.
‘Extra Time’ serves as inspiration for the kids that feature in the film and all that watch. The idea is: what would you do with five extra years?
The spot was directed by Lance Bangs and produced and edited by Don’t Act Big and Joint. It captures the honest and whimsical thoughts and wishes of how some kids might like to spend their time if they had an extra five years to live. The answers were ones that couldn’t have been imagined before.
After extensive research, the Nike Foundation found that kids are expected to live 5 years less than their parents due to lack of physical activity. Needless to say, It's time to get moving. For information on the research findings, visit designedtomove.org
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriter: Antony Goldstein
Art Director: Bertrand Fleuret
Producer: Katie Reardon, Hayley Goggin
Account Team: Karrelle Dixon, Dave Hubbard, Jessica Shaw
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Don’t Act Big
Director: Lance Bangs
Executive Producer: Emily Fincher
Line Producer: Howard Kennedy
Director of Photography: Kevin Fletcher
Editorial Company: Joint Editorial
Post Producer: Lauren Pullano
Post Executive Producer: Patty Brebner
MUSIC + SOUND DESIGN
Song: Radical Face, “Welcome Home”
Mix Company: Joint Editorial
Mixer: Charlie Keating