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W+K Portland & Nike's Epic Welcome Home to LeBron James

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Editors' Choice: A pep talk for the ages as Basketball legend returns to Cleveland

W+K Portland & Nike's Epic Welcome Home to LeBron James

Wieden + Kennedy Portland has presented a simple, soulful idea that showcases one of basketball's biggest athletes in a very different way. This was a journey that started the moment LeBron James announced his return back home. James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, together is the only way. 

And so W+K made "Together," a two minute commercial that will air right before tip-off of the first Cavs' game of the season. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. 

In addition to the film, a 10-story and 25,000 square foot installation located on the Ontario Street welcoming James back to Cleveland was unveiled today, as well as supporting newspaper ads.



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Music

Arranger: Loren Silber

Artist: Atticus Ross

Audio Post Production: LIME

Music Production: Barking Owl

Producer: Jessica Locke

Sound Design: Michael Antanasi

Offline

Edit Assistant: Sophie Kornberg

Edit Company: Spotwelders

Editor: Robert Duffy

Executive Producer: Carolina Sanborn

Post Production / VFX

Colourist: Adam Scott

Executive Producer: Sue Troyan

Post Production Company: The Mill

Producer: Jordan Sharon

VFX Supervisor: John Shirley

Digital Production Company

Interactive Creative Director: Dan Viens

Producer: Keith Rice

Production Company

Director: The Malloys

DOP: Adam Kimmel

Executive Producer: Rebecca Skinner

Producer: Line Postmyr

Production Company: H.S.I.

Production Manager: Michelle Ross, Doron Kauper

Client

Advertiser: Nike Basketball

Creative Agency

Creative Agency: Wieden + Kennedy Portland

Art Director: (Senior) Jason Campbell, Emma Barnett

Copywriter: Jordan Dinwiddie

Executive Creative Director: Joe Staples / Mark Fitzloff

Executive Producer: Matt Hunnicutt

Group Creative Director: Alberto Ponte / Ryan O’Rourke

Head of TV / Production: Ben Grylewicz

Producer: Chris Capretto

Genres: People

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Fri, 31 Oct 2014 10:55:05 GMT