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W+K Portland is Looking For Someone Else for TurboTax's Super Bowl Ad

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James Lipton gets replaced in teaser directed by Knucklehead's Ben Gregor

W+K Portland is Looking For Someone Else for TurboTax's Super Bowl Ad

Intuit TurboTax is returning to the Super Bowl with a commercial not starring the iconic and legendary James Lipton. 

The TurboTax Super Bowl campaign is a fun and satirical take on that trend, launching this week with a behind-the-scenes look at the inner workings of brands jockeying for the biggest possible names. 

'Someone Else' is the humorous teaser starring an award-winning, and very excited, James Lipton being given some news by his agents regarding his role in the upcoming TurboTax commercial. He’s been replaced. By whom? They don’t know. Perhaps, we learn, by somebody 'more regal.'


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Post Production / VFX

Colourist: Sean Coleman @ Company 3

Executive Producer: Robert Owens

Flame: Jason Frank

Post Production Company: Method

Producer: Karena Ajamian

Production Company

Director: Ben Gregor

DOP: Christian Sprenger

Executive Producer: Cathleen Kisich

Production Company: Knucklehead

Line Producer: Adrianne McCurrach

Music

Sound Mix: Loren Silber @ Lime

Offline

Edit Company: Mackcut

Editor: Gavin Cutler

Executive Producer: Sasha Hirschfeld

Producer: Sabina-Elease Utley

Creative Agency

Account Management: Courtney Nelson / Vanessa Miller / Alex Fitch

Art Director: Devin Gillespie

Copywriter: Matt Skibiak

Creative Agency: W+K Portland

Planner: Christine Sheehan / Nathan Goldberg

Producer: Jennifer Fiske

Genres: Comedy

Categories: Banking, Finance

lbbonline.com, Wed, 03 Feb 2016 10:38:31 GMT