W+K Portland and Sony have shared the latest round of work as part of the "Be Moved" campaign introduced earlier this year. As consumers move into the holiday purchasing season, various TV and digital executions will focus on reminding people what makes the brand so special.
Sony is the only consumer electronics company integral to every aspect of people's entertainment experiences. Not only do they create amazing content—from movies to music to games—they also make the products in which people consume and enjoy them. This plays out in the 60-second brand spot "Script to Screen" debuting this week.
Also airing are two product-focused spots, "If A Tree Falls" for the Sony Sound Bar, and "Roof" highlighting the Playstation 4 Remote Play feature via the Xperia Z3v.
The campaign continues with high-impact and culturally-connected entertainment partners such as Google, IGN, Variety and VEVO.
For example, in partnership with media agency UM, Sony Electronics will team up with Variety to produce a digital experience that celebrates how the brand's devices have been a mainstay of global popular culture throughout the decades, going back to the 1960s. Later this week the Variety.com home page will feature an interactive slider that allows users to go back in time and revisit a selection of memorable news reports curated from Variety's archives over the past five decades.
Executive Producer: Sue Troyan
Flame: Billy Higgins
Flame Assist: Steve Cokonis / Anthony Petitti
Post Production Company: The Mill
Producer: Kait Boehm
Edit Company: Cosmo Street / Trim Editing
Editor: Tom Lindsay
Executive Producer: Jaclyn Paris
Producer: Marie Mangahas
Creative Agency: Wieden+Kennedy Portland
Art Director: Devin Gillespie
Business Affairs: Cindy Lewellen / Karen Murillo
Copywriter: Derek Szynal
Executive Creative Director: Joe Staples / Mark Fitzloff
Head of TV / Production: Ben Grylewicz
Planner: Anibal Casso
Producer: Jessica Staples
Strategist: Josie Goldberg
Team Manager: Shannon Hutchinson
Director: Daniel Wolfe
DOP: Robbie Ryan
Executive Producer: Jeff Baron, Tim Nash
Producer: Caroline Pham
Production Company: Anonymous Content / Some Such & Co
Executive Producer: Sara Matarazzo, Kelly Bayett
Music Production: Walker
Producer: Susie Boyajan
Song: “Central Services/The Office”
Sound Design: Michael Anastasi @ Barking Owl
Sound Mix: Rohan Young / LIME
Genres: Comedy, People
Categories: Media and Entertainment, TV and Radiolbbonline.com, Wed, 12 Nov 2014 10:12:13 GMT