In order to build the all-new 2015 Chrysler 200, the brand went back to the drawing board and rebuilt everything—even the factory that makes it.
A new online experience using Google Maps Business View technology will now take consumers inside the 5 million sq. ft. Sterling Heights Assembly Plant in Michigan giving consumers a first-of-its-kind interactive look inside the auto making process.
With the help of Google Trusted Photographers using Street View technology, W+K Portland captured the auto-manufacturing process with 360-degree interactive films and photography. A navigation tool offers people a guided tour through 12 unique videos dedicated to individual areas of the assembly plant, or they can explore every inch on their own. This creative execution is built out of Chrysler’s continued commitment to quality and craftsmanship.
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Post Production Company: Immersive Media
Creative Agency: W+K Portland
Art Buyer: Amy Berriochoa
Art Director: Chuck Carlson / Danielle Delph
Copywriter: Alex Romans
Designer: Sean Klassen (Legwork)
Executive Creative Director: Joe Staples / Susan Hoffman
Executive Producer: Ben Grylewicz
Photographer: Christian Weber
Producer: Melissa Crespo / Patrick Marzullo
Developer: Andy McIntosh / Matt Flesher / Dean Boyer (Legwork)
Executive Producer: Pierre Wendling
DOP: Ryan Whitehead
Executive Producer: Andrew McGovern
Producer: (Line) Tim Waggoner
Production Company: Immersive Media
Audio Post Production: HearBy Sound
Edit Company: Immersive Media
Editor: Steven Anturri
Categories: Automotive, Carslbbonline.com, Mon, 22 Sep 2014 15:39:35 GMT