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W+K Portland Gives Us a 360-degree Peek at the New Chrysler Factory

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Google Maps Business View experience lets you see the entire factory

W+K Portland Gives Us a 360-degree Peek at the New Chrysler Factory

In order to build the all-new 2015 Chrysler 200, the brand went back to the drawing board and rebuilt everything—even the factory that makes it. 

A new online experience using Google Maps Business View technology will now take consumers inside the 5 million sq. ft. Sterling Heights Assembly Plant in Michigan giving consumers a first-of-its-kind interactive look inside the auto making process.

With the help of Google Trusted Photographers using Street View technology, W+K Portland captured the auto-manufacturing process with 360-degree interactive films and photography. A navigation tool offers people a guided tour through 12 unique videos dedicated to individual areas of the assembly plant, or they can explore every inch on their own. This creative execution is built out of Chrysler’s continued commitment to quality and craftsmanship.

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Advertiser: Chrysler

Post Production / VFX

Post Production Company: Immersive Media

Creative Agency

Creative Agency: W+K Portland

Art Buyer: Amy Berriochoa

Art Director: Chuck Carlson / Danielle Delph

Copywriter: Alex Romans

Designer: Sean Klassen (Legwork)

Executive Creative Director: Joe Staples / Susan Hoffman

Executive Producer: Ben Grylewicz

Photographer: Christian Weber

Producer: Melissa Crespo / Patrick Marzullo

Digital Production Company

Developer: Andy McIntosh / Matt Flesher / Dean Boyer (Legwork)

Executive Producer: Pierre Wendling

Production Company

DOP: Ryan Whitehead

Executive Producer: Andrew McGovern

Producer: (Line) Tim Waggoner

Production Company: Immersive Media


Audio Post Production: HearBy Sound


Edit Company: Immersive Media

Editor: Steven Anturri

Categories: Automotive, Cars, Mon, 22 Sep 2014 15:39:35 GMT