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W+K Portland Brings The Colonel Back for KFC's 75th Anniversary

20/05/2015
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Colonel Sanders is back in business with massive new campaign featuring films & in-store experiences

Seventy-five years ago a feisty 65-year old chicken salesman set out to give his neighbors the best fried chicken out there. A decade later that secret recipe and his finger lickin' good fried chicken made Colonel Sanders one of the most recognizable men in the world. 

In honour of this momentous anniversary, KFC is reintroducing the brand's greatest asset--the Colonel himself--by bringing his down-home values and recipe for the world's tastiest chicken to life via web, broadcast, social media and in-store experiences. 

A new and improved change online for KFC.com and reinvented ColonelSanders.com. The latter will feature carious stages of the Colonel's life via the Hall of Colonels, a new interactive digital experience that tells his story for rural farmer to small-town lawyer to gun-fightin' gas station owner to friend chicken connoisseur and philanthropist. 

Television commercials will kick off May 25 and put the Colonel front and center. The spots will playfully explore the juxtaposition between the Colonel's heyday and modern culture. 





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