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W+K Portland Brings The Colonel Back for KFC's 75th Anniversary

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Colonel Sanders is back in business with massive new campaign featuring films & in-store experiences

W+K Portland Brings The Colonel Back for KFC's 75th Anniversary

Seventy-five years ago a feisty 65-year old chicken salesman set out to give his neighbors the best fried chicken out there. A decade later that secret recipe and his finger lickin' good fried chicken made Colonel Sanders one of the most recognizable men in the world. 

In honour of this momentous anniversary, KFC is reintroducing the brand's greatest asset--the Colonel himself--by bringing his down-home values and recipe for the world's tastiest chicken to life via web, broadcast, social media and in-store experiences. 

A new and improved change online for KFC.com and reinvented ColonelSanders.com. The latter will feature carious stages of the Colonel's life via the Hall of Colonels, a new interactive digital experience that tells his story for rural farmer to small-town lawyer to gun-fightin' gas station owner to friend chicken connoisseur and philanthropist. 

Television commercials will kick off May 25 and put the Colonel front and center. The spots will playfully explore the juxtaposition between the Colonel's heyday and modern culture. 





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Post Production / VFX

Colourist: David Ludlum

Executive Producer: Sue Troyan, Thatcher Peterson, Alex Thiesen

Flame Artists: James Allen

Matte Painting: Gillian George, Itai Muller, Lynn Yang

Nuke: Zack Jacobs

Post Production Company: The Mill, Joint

Producer: Antonio Hardy

Senior Producer: Dan Roberts

Shoot Supervisor: Mary Hayden

VFX Supervisor: Phil Crowe, (Colour) Diane Valera

Creative Agency

Account Management: Jess Monsey, Jesse Johnson, Kristin Postill, Anya Wachtel

Art Director: Lawrence Melilli, Jeff Williams, Matthew Carroll

Business Affairs: Karen Crossley

Copywriter: Matt Mulvey, Claire Wyckoff, Shaine Edwards

Creative Agency: W+K Portland

Digital: (Director) Katie McHugh

Executive Creative Director: Mark Fitzloff, Joe Staples

Head of Art: (Exec Art Production) Heather Smith-Harvey

Interactive Director : (Production) Mike Davidson

Interactive Producer: Teresa Lai, Byron Oshiro

Interactive Strategist: Mike Davidson, Theresa Lai

Media Planner: Alex Barwick

Photographer: Matt Armendariz

Producer: Hayley Goggin

Production Assistant: Nicole Kaptur

Social: Matt Hisamoto

Strategist: Britton Taylor, Lizzie Hanner

Head of Production: Ben Grylewicz

Digital Production Company

App/Digital Production: Legwork

Developer: (Lead) Andy McIntosh

Interactive Creative Director: (Art) David Trujillo

Producer: Joey Bullock

Production Company

Director: Stacy Wall, Karl Lieberman, Eric Baldwin

DOP: Tim Hudson, Eric Edwards

Executive Producer: Doug Halbert, Patty Brebner

Production Company: Resn, Imperial Woodpecker, Joint

Line Producer: Andrew Travelstead, Shelli Jury

Music

Music Production: Walker Music

Producer: Abbey Hickman, Sara Matarazzo, Susie Boyajan, Sara Matarazzo

Sound Design: Noah Woodburn

Sound Mix: Sam Casas, Matt Miller @ Lime Studios

Offline

Edit Company: Joint Editorial

Editor: Steve Sprinkel, Nick Davis

Executive Producer: Alex Thiesen, Leslie Carthy

Producer: Lauren Pullano

Genres: Comedy

Categories: Fast food, Retail and Restaurants

lbbonline.com, Wed, 20 May 2015 09:59:55 GMT