The spirit of John and Horace Dodge continues to live on as Dodge debuts four new ads in its popular Dodge Brothers campaign directed by Academy Award winner, Adrien Brody.
The spots capture the brothers' passion for making great cars and how their vision for the future is still what drives the Dodge brand today, as exemplified by the 2015 Dodge Dart, Durango, Charger and Challenger vehicles.
To continue telling their story, W+K Portland went back to the beginning. Before they founded their company, before they manufactured car parts, before they were out of their teens. All the way back to the very first vehicle they ever built, a bicycle.
Legend has it after seeing another local kid's new bike, they set about making their own. W+K used this story to show how innovation and entrepreneurial spirit has been a part of Dodge since before the beginning.
In another spot, a collaboration with BeatsAudio, the rivalry between Detroit's high society and the Dodge Brothers is brought to life in a fun way.
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Animation: Ankan Sanyal
Flame: Blake Huber
Matte Painting: Roger Kupelian
Nuke: Dylan Brown, Syam Karumathil
Post Production Company: MPC
Senior Producer: Nicole Fina
VFX Supervisor: Hugo Saunders, (Tracking) Michael Lori
Visual Effects: Nate Usiak
Modelling: Angela Carafas
Art Director: James Moslander
Line Producer: Stephan Mohammed
Business Affairs: Anna Beth Nagel
Copywriter: Tim Cairns
Creative Agency: W+K Portland
Executive Creative Director: Joe Staples / Susan Hoffman / Mark Fitzloff
Executive Producer: Ben Grylewicz
Producer: Julie Gursha
Director: Adrien Brody
DOP: Simon Duggan
Executive Producer: Michael Sagol
Production Company: Caviar
Creative Director: Kelly Bayett
Executive Producer: Suzanne Hollingshead
Music Production: Barking Owl
Producer: Dawn Redmann, KC Dossett
Sound Design: Michael Anastasi
Sound Mix: Jeff Payne & AJ Murillo @ Eleven Sound
Edit Company: Joint Editorial
Editor: Shane Reid
Executive Producer: Patty Brebner
Producer: Leslie Carthy
Genres: Comedy, Storytelling
Categories: Automotive, Carslbbonline.com, Wed, 10 Jun 2015 09:37:01 GMT